Project report for Camping sites

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Introduction

Project report for camping - trekking service is as follows

Holidaying under a tent have caught the imagination of Indian travellers. Be it water-fall rappelling, trekking or river-rafting, experts say the last 24 months has seen market share of this segment of backpackers rise by 60% year-on year, as they increasingly choose to pitch tents.This segment of people holidaying at camp-sites is growing fast and in the last 24 months its market share has increased by a huge 60% year-on-year.The most sought after camp/tent accommodation as per the portal are the Jungle Lodges.Most options for camping are available in the North, followed by South and West. However more camping activity is seen in South and West. This is perhaps due to the fact that the cold winters in the north restrict the camping season to certain months. With the promise of an interesting experience and luxury thrown in several camp and tent resorts, a stay in them is a popular option among the higher income group. The average accommodation budget for a holiday stay in camps and tents could be 50% higher than the overall average that a traveller spends for a hotel stay.About 80% of the adventure trips undertaken in India are of short-duration, lasting for 1-2 nights.

 

Market potential & Strategy

The camping business in India is estimated to be an at least Rs 1,000 crore market. “We are targeting one lakh camp nights this year and expect to pick up 10% of the overall camping business in India. As per the Sandler research paper in 2016 on the global adventure tourism market, in 2015, the industry generated a revenue of $7.88 trillion. This analysis forecast the global adventure tourism market to grow at a CAGR of approximately 46 percent during the period 2016-2020.

Compared to the previous fiscal, the company is logging a 100 percent growth in 2016-17, earning revenues of Rs 45 lakh. As it moves into the new year with plans to expand pan-India, the venture is projecting a 200 percent growth in 2017-18. The firm works on a commission basis, as per booking, with the campsite vendor. When a customer books with it, a commission is charged to the vendor on the total booking. Its commission percentage varies from vendor to vendor and region to region. In some cases, it secures exclusive selling rights based on the investments made on the campsite. Holidaying under a tent have caught the imagination of Indian travellers. Be it water-fall rappelling, trekking or river-rafting, experts say the last 24 months has seen market share of this segment of backpackers rise by 60% year-on year, as they increasingly choose to pitch tents at destinations

 

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