Project report for Yoga center

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Yoga has been an integral part of Indian culture since times immemorial and has been practiced across the country by many people. This ancient Indian science, which brings harmony between the mind and body, was taken to the western world by Swami Vivekanand, who popularized it there and found many ardent followers of yoga. Over the decades, yoga has become more popular and has been adopted as a way of life by a growing number of people within India as well as overseas.  Many people have been inspired to adopt yoga, so much so that several different forms have emerged over the decades to cater to the different needs of the people according to their age, fitness levels and expected outcomes such as fitness and flexibility, peace and calm and spiritual development.With the establishment of the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH), the promotion of Yoga has intensified, and it has been reintroduced in people’s lives, rekindling in their minds the value of yoga and the role it plays in holistic well-being.


Market potential & Strategy

Encouraged by the promotion by the Ministry, the business around yoga has increased manifold. The business ecosystem around yoga comprises yoga gurus or teachers; yoga schools and studios; yoga ashrams; yoga retreats and other yoga-related businesses such as apparel and equipment and books and videos etc. Yoga classes are major revenue earners, and the number of participants sees a sharp rise in the summers with the International Day of Yoga serving as a gentle reminder to people to adopt this ancient Indian science. Personal branding and marketing of yoga reflects the growing popularity and business potential of yoga with personal brands. As the brand 'Yoga' is widely accepted, the market is very much open. Both tourists and local people can be the market. Addition to that online yoga classes and videos will be an added revenue stream.


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