Project report for Denim Garments

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Introduction

Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been produced in India for hundreds of years, denim as it is recognized today was first produced in France. Denim is available in a range of colors, but the most common denim is indigo denim in which the warp thread is dyed while the weft thread is left white. As a result of the warp-faced twill weaving, one side of the textile is dominated by the blue warp threads and the other side is dominated by the white weft threads. Jeans fabricated from this cloth are thus predominantly white on the inside.Apparel and Clothing Business Jeans is one garment worn by people of all ages around the world that needs no introduction today. Jeans has today become a type of trouser that is seen in the wardrobe of most men and women across the world. It has a universal appeal and a very youthful and rugged image. Jeans is considered casual wear and worn by men and women outside workplaces. Jeans are preferred by people over other formal trousers as these can be worn without the need for press. Blue is the color that gives jeans their unique identity though today they are available in many over dyed colors. They are durable and well-insulated to wear comfortably in treacherous weather conditions. Cotton (denim) is the fabric material behind the versatility and comfort of jeans. 

Market potential & Strategy

The global denim market was valued at INR 411,40,170 Crores in 2019 and is forecasted to witness a CAGR of 5.8% during 2019–2024. Changing Asian retail clothing industry and growing global e-commerce industry buoyed the overall denim market. Indian denim market is on a high growth path with a rate of growth in the range of 8-12%. However, the market is dominated by the non-branded players who take away the major share of the denim market. The branded denim market is estimated to be around INR 329,540 – 366,150 Crores, and is dominated by some international labels though the local brands are also getting prominent. India has become denim hub in the region in less than a decade and is considered as one of the leading supplier of quality denim fabric to the world's known brands. India's denim is second to none. There has been a phenomenal increase in the production capacity of denim mills in India and at present numerous denim mills are in operation. The denim industry is contributing substantially towards exports creating job opportunities and has invested billions in the denim sector. The denim industry is not only fully catering to the needs of the local apparel industry but is also catering to the foreign market and earning valuable foreign exchange for the country.

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