Project report for Shuttle cock

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Introduction

A shuttlecock also called a bird or birdie is a high drag projectile used in the sport of badminton. In India, the feather shuttlecock manufacturing business is easy to start. And any individual can start this business with a small capital investment. Additionally, you can start this business from home. However, you must have sufficient space for that. The shuttlecock is an essential item for playing badminton. And a good quality shuttlecock comes with 16 pieces of good quality feathers and a wooden cork. The manufacturing process is very simple. And the product gives lucrative revenue to the business owners. It has an open conical shape formed by feathers or plastic or a synthetic alternative embedded into a rounded cork or rubber base. The shuttlecock's shape makes it extremely aerodynamically stable. Regardless of initial orientation, it will turn to fly cork first, and remain in the cork-first orientation. The cost of good quality feathers is similar to that of good quality plastics, but plastics are far more durable, typically lasting many matches without any impairment to their flight. Feather shuttles are easily damaged and should be replaced every three or four games or sooner if they are damaged and do not fly straight. Damaged shuttles interfere with play as any impairment may misdirect the flight of the shuttlecock. Most experienced and skillful players greatly prefer feathers, and serious tournaments or leagues are always played using feather shuttlecocks of the highest quality.

 

Market potential & Strategy

Shuttlecock market is expected to project significant growth over the forecast period (2021-2031) and surpass global valuation by more than INR 74,5200 Crores during similar time frame. Playing badminton as a leisure activity coupled with increase in sports activities globally have given a boost to shuttlecock production and sales. The badminton is also considered a recreational activity in addition to the health benefits associated with it, has gained popularity among the millennial population considerably. Badminton is a very popular sport worldwide. Additionally, men, women and even kids play badminton with the feather shuttlecock. And this is a mandatory item for playing badminton. Additionally, the life of a feather cock is very small. Thus, it requires the frequent changes after a certain duration of time. Generally, two skilled players may use 2 feather shuttles per set. Big hitting performance players will use 3 to 5. Additionally, people are becoming more health conscious. And people play badminton nowadays as a workout activity. So, the demand for this item is increasing every year. The shuttlecock market attributed to the popularity of sport in the region along with a vast demographic in the age group 18-35. Additionally, recent successes gained by Asia players on the international stage has seen a surge in the popularity of badminton which has eventually served as the growth determiner for shuttlecocks. Additionally, the presence of prominent players such as Yonex and Lin-Ning have made it possible for the consumers to get access to superior quality shuttlecocks for an enhanced playing experience.

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