Project report for Baby Diapers

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Introduction

 In India, Baby diaper is one of the most emerging markets among the baby care products owing to increase in health awareness among the customers. Rapidly expanding infant population and increasing participation of women in the workforce have been the major growth-inducing factors for the diaper market in the region. The Indian diaper market is highly concentrated with Procter & Gamble as the dominant player. Demand for diapers is growing steadily across India on account of their benefits such as convenience, increased hygiene and low risk of skin damage. Moreover, increasing awareness of personal hygiene, changing lifestyle and a continuous rise in the purchasing power of the consumers in India have created a shift from traditional cloth nappies to diapers.

A diaper is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become wet or soiled, they require changing, generally by a second person such as a parent or caregiver. Failure to change a diaper on a sufficiently regular basis can result in skin problems around the area covered by the diaper. Diapers are made of cloth or synthetic disposable materials.

Market potential & Strategy

The Indian Baby Diapers Market is projected to grow from around INR 595170 Crores approx. in Financial Year 2021 to nearby INR 81,8690 Crores by Financial Year 2027, exhibiting a CAGR of around 5.62% during the forecast period. The market is expected to grow on account of increasing disposable income, rising awareness about the hygiene of babies, and the growing number of women in the workforce. Apart from the mentioned points, the rising number of modern nuclear families with working parents and improved economic conditions in India have fueled the growth of the baby diapers industry across the country. The baby diapers market in India is categorized majorly into by product type, by size, by distribution channel, by region, and by company. In terms of product type, the Indian Baby Diapers Market is segmented into cloth diapers, training nappies, disposable diapers, biodegradable diapers, and others. Among these, the disposable baby diaper segment holds the largest market share and is witnessing increasing investments by manufacturers in their research and development. It is the advent of technology, which has further helped in grabbing consumer attention, by providing them with easy-to-use hygiene solutions.

Baby diaper is one of the most emerging markets among the baby care products owing to increase in health awareness among the customers. Moreover, rise in working women population creates an opportunity for countries to increase the size of their workforce and achieve additional economic growth. In addition, more the number of working mothers, more the growth of the baby diapers in the market. Furthermore, disposable diapers are convenient, safe and time saving materials, which becomes a boon for working women as these are disposable and do not require washing nappies for reuse purpose. Therefore, the demand for diapers by the households has been increasing even among the consumer who are less affluent.

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