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Roses are adaptable to a wider range of climatic conditions and found widely in Asia. Rose plants can be shrub, climbers or tremblers with or without thorns depending upon the variety. Commercial cultivation of roses can be highly profitable as there is a growing demand for the rose flowers as cut flowers and loose flowers in floral arrangements, making bouquets, gifting as well as for manufacturing rose based products like rose water, perfumes and cosmetics. Rose farming is the most profitable business for farmers. In India it is grown in Karnataka, Tamil Nadu, Bihar, Uttar Pradesh, West Bengal, Maharashtra, Haryana, Gujarat, Punjab, Jammu and Kashmir, Madhya Pradesh and Andhra Pradesh are the major Rose farming states.

Rose has always been admired for its beauty and fragrance. It occupies the first position in International market of cut flowers. Rose cultivation in India is becoming more and more popular because of its increase in demand as cut flower and higher commercial gains. Commercial rose flower growing include production and sale of plants, flower and their products. The rose flowers are marketed either as loose flowers or as cut flowers. In loose flower trade fully developed flowers suitable for garland making are marketed.

Market potential & Strategy

The Indian exotic flowers market is being supported by the Indian floriculture market, which reached a value of INR 1870.6 Crores in 2020. The floriculture industry is further expected to grow at a CAGR of around 19.5% in the forecast period of 2022-2027 to reach a value of around INR 5460.4 Crores by 2026. The consumption of exotic flowers is increasing in the India, with the demand increasing more in the metropolitan cities due to the growth in consumption on various occasions like birthdays, festivals, anniversaries, Valentine’s Day, and religious ceremonies, among others. The significant markets include Delhi, Bengaluru, Mumbai, Kolkata, and Hyderabad, which are the major cities in India. These areas witness an excess demand growth during festivals and wedding seasons. The Indian exotic flowers industry is being driven by the growing demand from the decoration industry. With rapid urbanisation and the rising demand for celebration, the demand for floral decoration is also booming among the consumers. The gifting industry in the country is also growing at a fast pace with the rapidly rising population. The growing economy of the country has led to increased disposable incomes as well as personal aspirations, driving the industry for gifting further. Indian gifting industry, including personal gifting, festival gifting, and corporate gifting, which is boosting the growth of the exotic flowers industry in India. The wedding season also boosts the demand for exotic flowers further.

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