Project report for Cold Cream

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Winter or cold creams are in demand for face care which triggers the growth of Indian market. Wide availability for specific products encourages the market growth. Marketers are trying to give more innovative products which show the future growth of facial creams and gels market. With a growing Indian economy consider, the rising disposable income of consumer encourage the use of cosmetic for facial care. India is the youngest country as numbers of young people are more. Cold creams have become a foremost and important product for men & women during the winter season when your skin becomes rough and dry it is one of the major factor fuel the market growth.

Cold cream is mainly used for skin treatment (such as a facial mask or lip balm), due to its moisturizing properties. It can also be used to remove makeup and as shaving cream.When the temperature drops down, cold and windy weather takes the toll on skin and the most affected part of a body is the face. The only savior when the face skin becomes dry and dull due to cold weather is winter care creams. The skin cream which is generally enriched with vitamin E, natural oils such as jojoba and olive oil, rose petals and various fruit extracts particularly grape seed, protect the face skin from getting dry and provide a glow, softness and fairness. It, therefore, becomes necessary for the consumers to keep a face cream in winter cosmetic kitty. Winter care creams are suitable for the three types of face skins, i.e. normal, oily and dry. Many winter care face creams are designed to reduce the signs of peeling and repair fragile face skin due to winter dryness. The strong moisturizing formula in face cream also fulfils the therapeutic purpose of consumers during winters.

Market potential & Strategy

The India cold creams and gels market is expected to grow with a CAGR of more than 15% in value terms during review period starting from 2019-20 to 2021-22 and the market is anticipated to reach more than INR 9,000 crores at the end of estimated period year 2020-21. Overall cold face creams and gels market is segmented into fairness creams, anti-ageing creams, antiseptic creams, cold or winter creams and other facial creams and gels. With a growing Indian economy consider, the rising disposable income of consumer encourage the use of cosmetic for facial care. India is the youngest country as numbers of young people are more. This younger generation is showing more concern about their look. Desire to look beautiful and younger, make the fairness cream market and anti-ageing cream market altogether worth around INR 7,000 crores in recent year 2018-19. The anti-ageing cream market is estimated to grow with CAGR more than 20 percent in upcoming year. On the other hand the fairness cream market will decrease in the near future as the value toward the idea of beauty is going to change. The market is driven by rising demand for natural and organic face creams and increased availability of specialized face creams. In addition, rising demand for natural and organic face creams is anticipated to boost the growth of the market as well.

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