Project report for Cookies

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Introduction

The bakery industry is one of the oldest businesses in India, which is changing, in terms of product range and services due to high nutrient value. India is one of the largest producers of cookies in the world.  A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc. The India Biscuit Market is growing significantly due to changes in consumer taste and preferences. Consumers nowadays are becoming more health-conscious, which is increasing the demand for convenience food. Moreover, an increase in the availability of various types of cookies, as well as an increase in per capita household income, are some of the factors that are contributing to the market's growth. The active lifestyles of consumers, as well as their growing preference for convenient eating choices, are propelling the demand for healthier cookies. Consumers who are health-conscious prefer cookies with a high nutritional value. This has made manufacturers use more fibrous and nutritious constituents like oats, decreasing the number of artificial colors and additives and avoiding high fructose syrup altogether. Another variant for health-conscious consumers is the low sugar or sugar-free cookies that help with weight management, cholesterol management, and much more.

Market potential & Strategy

The bakery industry is one of the oldest businesses in India, which is changing, in terms of product range and services due to high nutrient value. India is one of the largest producers of cookies in the world. Growing consumption of packaged and convenience foods, the availability of various types of cookies, and a rise in disposable incomes are some of the factors that are driving the India cookies market. Flavor and fondness for convenience food, concern for health and wellness, and a shift toward most delicate cookies such as sugar-free, oats, wheat, and multi-grain cookies, among others, are factors driving the market's growth. The growing demand for ready-to-eat snacks among the people is further expected to boost the biscuit market's growth in India. Furthermore, the unexpected outbreak of COVID-19 and the pandemic-induced nationwide lockdown has raised the demand for convenience and healthy food items with longer shelf life, thereby driving the growth of the India cookies market. One reason for the rise in demand for ready-to-eat foods is that a growing number of the working population have less time to cook, which in turn contributes to the demand for cookies. Cookies are a snack for all occasions and therefore, are highly preferred by the working population who are always looking for convenient snacks.

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