Project report for Hockey Stick

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Introduction

In India , the Hockey Stick manufacturing industry rapid increasing in popularity and rise in number of ice hockey championships and it is projected to drive the ice hockey sticks market during the forecasted timeline. Rise in trend of playing ice hockey in schools and colleges is also anticipated to surge the sales of ice hockey sticks in the near future. Increase in trend of selling ice hockey sticks and other exclusive range of ice hockey equipment through online distribution channels, especially on company-owned websites and e-commerce websites such as Amazon, Walmart, and various other regional e-commerce sites across the globe is anticipated to create huge opportunities for manufacturers and distributors of ice hockey sticks.

A hockey stick is a piece of sport equipment used by the players in all the forms of hockey to move the ball or puck either to push, pull, hit, strike, flick, steer, launch or stop the ball or puck during play with the objective being to move the ball or puck around the playing area using the stick, and then trying to score. An ice hockey stick is used to shoot, pass, and carry the puck across the ice. Stick dimensions can vary widely, as they are usually built to suit a particular player’s size and preference. Different ice hockey sticks are used by field players and goalies. A goalie stick is slightly wider and the angle is smaller as compared to a player’s stick. Regular sticks and goalie sticks are made from composite technology. Ice hockey sticks are manufactured from different materials such as carbon fiber, fiberglass, wood, and aluminum. Carbon fiber is one of the most commonly used material for ice hockey sticks.

 

Market potential & Strategy

The global ice hockey equipment market size is expected to reach INR 8100.97 Crores by 2025. The market is expected to witness significant growth due to increase in participation rate, which is attributed to rise in availability of synthetic ice rinks. Protective wear occupied the largest market share in 2018 owing to the nature of the sport. Serious injuries such as head concussions, shoulder separation, and ankle sprains are common in this sport. According to an article published in the British Journal of Sports Medicine, 39.8% of the injuries were related to head and face. Similar product launches to improve the safety are anticipated to contribute to the growth of the market during the forecast period.

Rapid increase in popularity and rise in number of ice hockey championships in various countries, is projected to drive the ice hockey sticks market during the forecasted timeline. Rise in trend of playing ice hockey in schools and colleges is also anticipated to surge the sales of ice hockey sticks in the near future. Increase in trend of selling ice hockey sticks and other exclusive range of ice hockey equipment through online distribution channels, especially on company-owned websites and e-commerce websites such as Amazon, Flipkart, and various other regional e-commerce sites across the globe is anticipated to create huge opportunities for manufacturers and distributors of ice hockey sticks. Manufacturers and suppliers also offer discounts and exclusive offers and schemes to drive the sale of ice hockey sticks on e-commerce websites etc.

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