Be it a Big Fat Indian wedding or an IPL match, its not a short term affair. It's the culmination of months of nonstop brainstorming, innovative ideas, and a lot of sweat and toil. Today's weddings, music promotions, concerts, workplace parties, and themed birthday celebrations aren't straightforward affairs; they necessitate the use of a specialised set of services known as event management. An person, a group of people, or an organisation that specialises in arranging and organising events may provide event management. The word "event management" refers to the use of business management and organisational expertise to plan and execute large-scale activities such as celebrations, gatherings, ceremonies, weddings, formal parties, concerts, or conventions. Before launching the event, it is necessary to research the brand, define the target demographic, plan the event concept, and coordinate the technological aspects. An event is unique in its essence, and the method of organising and executing it varies depending on the type of event.
Good event management requires business management and leadership skills, as well as a lot of imagination. Parties, ceremonies, honours and felicitations, exhibits, seminars, radio, tv or reality shows, festivals, and other events could all be part of your job as an Event Manager. From the initial idea to the actual event management, the procedure entails both of the small and large phases. Selection and reservation of facilities, coordination with retailers, transportation and parking arrangements, responsibility for complying with health and safety requirements, incident and situation management at the gathering, preparing a security strategy, and overseeing the whole event are some of the other duties of event management.
Many industries, social organisations, and interest groups hold activities these days to advertise themselves, create corporate partnerships, collect funds, or commemorate achievements. In this regard, India is not far away. With the opening up of the economy in the 1990s, the event management industry in India exploded, peaking at the beginning of 2002. Since then, it has grown at a 16 percent compound annual growth rate (CAGR) and is expected to rise at a 20 percent rate in the coming years. The industry's ability to evolve and expand with emerging technologies is fuelling its rapid expansion. To be a good event planner, you must have excellent organisational, budgeting, and artistic abilities. You should feel at ease communicating with people at all levels inside and outside of your business.
The Events & Entertainment Industry now includes events such as Fashion & Celebrity presentations, Film awards, Celebrity promotions, Road shows, Musical concerts, Bollywood-shows, and T.V. Reality shows, among others. Corporate lectures, Workshops, Exhibitions, Wedding ceremonies, Birthday parties, Theme parties, and Product launches are all available. The sector's key growth factors have emerged as the steady increase in the number and size of all such activities.
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