Project report for Baby Apparel

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Introduction

In India, Rising awareness regarding safety and comfort of the baby is projected to be a key factor for the market growth over the forecast period. In addition, parents are focusing not only on easy and convenient baby dressing but also on style in accordance with the latest fashion trends. These consumer trends are anticipated to play a key role in expanding the market scope of various baby apparel variants over the next few years. The parents are becoming more aware regarding those apparel products, which provide comfort to the baby, along with improving the adaptability of the latter around their surroundings. Additionally, parents as well as baby sitters are more concerned over convenient baby dressing care. They are choosing clothes that do not have any adornments such as buttons or fancy laces that could rip off and lead to any choking hazard, tripping, or any strangling hazard. Infant clothing or baby clothing is clothing made for infants. Baby fashion is a social-cultural consumerist practice that encodes in children's fashion the representation of many social features and depicts a system characterized by differences in social class, richness, gender, or ethnicity. Baby apparel are clothing which are specially designed for the babies. These clothes are designed in such a way so they can provide safety and comfort to the infant. They are usually made of material such as cotton, wool and silk. Today many manufacturers create different styling clothes for the babies to create attractive look. Different baby apparel are outwear, socks, nightwear, tights among others.        

Market potential & Strategy

The baby apparel market size was valued at INR 9877,00.1 Crores in 2018. The market  is expected to expand at the fastest CAGR of 6.7% from 2019 to 2025. India is accounted for the major share as the birth rates in these countries are high as compared to the rest of the world as a result of improved childcare facility in rural and urban areas. This trend is expected to play a crucial role in expanding the scope for baby apparel products. The online garment channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. With the growing population accessing the internet, the parents are getting more updates of the latest fashion from the social media websites such as Facebook, Instagram, Pinterest, and other media platforms. In addition, continuous promotions of the e-commerce websites such as Flipkart, Amazon, and Alibaba, coupled with great discounts offered by them, are increasing the adoption of online shopping among the parents across the globe. Moreover, this distribution channel provides a platform for the new entrants to the industry to promote and sell their products across the globe irrespective of their geographic boundaries.

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