Project report for Marble and Ceramic tile

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Marble and Ceramic tiles have been an important aspect of home improvement in recent years. It will drastically alter the appearance and expression of your interiors and exteriors. Despite the slowing economy, the Indian tile industry continues to expand at a healthy 15 percent per year. Over Rs. 5000 crores have been invested in the last five years. The Indian ceramic tile industry is estimated to be worth Rs 18,000 crore. During the 2017-18 fiscal year, production data totalled approx. 1600 million square metres are available. The Indian Marble &tile industry is split into two categories: structured and unorganised. There are approximately 14 players in the integrated market. The organised sector is currently worth around Rs 7,200 crores. The unorganised market accounts for approximately 60% of the overall market, indicating its immense growth potential. In terms of marble &tile production, India is among the top three countries in the world. Our (currently insignificant) contribution to exports could be greatly increased with careful preparation and quality management.

Apart from their artistic appearance, marble &Ceramic Tiles are mainly hygiene products, and our diverse customer base views them as such. This is obvious from its wide range of applications, which range from bathrooms and kitchens in ordinary Indian homes to medical centres, labs, milk booths, classrooms, public conveniences, shopping malls, and a plethora of other establishments that dot our daily lives. A ceramic tile is essentially a "utility commodity," and we continue to promote it as such. Due to many reasons, such as ease of laying capacity, versatility, low price, and hygiene, popular housing projects are gradually switching over to marble &Ceramic Tiles, shifting away from the conventional use of mosaic and even granite or marble. Regardless, the artistic feature of marble & Ceramic Tiles has always been prominent. Most households treat a ceramic tile as a "adornment" for an otherwise "drab appearance" of their age-old floorings or an unfurnished wall, as demonstrated by the industry's heavy churning out of bolder and more cheerful styles.

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Market potential & Strategy

Marble &Ceramic tiles have risen in popularity to the point that they now account for around 680 million square metres of annual demand. However, the opportunity appears to be enormous, particularly because the lodging, retail, IT, and BPO sectors have all experienced exponential growth in recent years. The boom in the construction market, combined with government policies that fuel high growth in the housing sector, are the main drivers for ceramic tiles in India. The Indian economy's retail boom has also influenced demand for higher-end items. Overall, the Indian economy's optimistic growth forecasts have had a huge effect on the growth of the Indian ceramic tile industry.

The Wall tile, Floor tile, Vitrified tile, and Industrial tile divisions are the most important commodity segments. Wall, Floor, Vitrified, and Industrial tiles have market shares of 20%, 23%, 50%, and 7%, respectively, in terms of volume. The tiles come with several different patterns, textures, and surface effects. They appeal to a wide range of styles, from rustics to ultra-modern marble styles with super-shiny mirror finishes. In processing, both conventional manufacturing methods (tunnel) and the more recent single rapid firing methods are being used. Despite being relatively capital intensive, the sector has the rare distinction of being highly indigenous, with a surplus of raw materials, technological expertise, and infrastructural facilities. The industry hires over 5,50,000 workers in total. 50,000 workers are directly employed, while another 5,00,000 are indirectly involved. Given India's per capita consumption of  marble &ceramic tiles, the opportunity is immense.

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