Project report for Facial and Body Scrub

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India exfoliators & scrub market is projected to witness significant growth by owing to the growing awareness towards getting proper & healthy skin among both men and women population of the country. The demand for exfoliators & scrub for female use is the largest and is expected to dominate the market during the forecast period as women of all ages tend to be more concerned towards healthy and proper skin. However, the demand for exfoliators & scrub for male use is also growing significantly owing to the rising concern among men towards healthy skin. Major players operating in the India exfoliators & scrub market are Lotus Herbals, Lakme India, VLCC Healthcare Limited, The Body Shop, Himalaya Herbals, Kama Ayurveda, Zydus Cadilla, L'Oreal India Pvt Ltd, Johnson & Johnson, The Forest Essentials, Innisfree Corporation and The Face Shop, among others.

A body scrub is a cosmetic and body treatment product used for hydrating and exfoliating the skin. Furthermore, they are used as an anti-tanning product, to reduce dullness of the skin, and as a moisturizing agent in beauty salons and this is anticipated to fuel the market over the next few years. Body scrubs come in different types and forms such as liquid, gel, powder, and cream for different skin types. These products contain minimal percentage of chemicals or synthetic ingredients and are easier on the skin. Growing consumer awareness pertaining to these advantages has driven the segment. Plant-based body scrubs are extremely effective for oily skin. These products gently remove dirt, toxins, and dead skin without causing any harsh skin reactions and rejuvenates the skin.

Market potential & Strategy

The rising demand for personal care products represents one of the key factors driving the growth of the market. This can be attributed to the growing inclination among the masses toward engaging in a regular skincare regime. With changing lifestyle patterns, individuals are increasingly becoming conscious of their looks and are using a variety of skincare products to maintain a youthful appearance. In line with this, the increasing preference for grooming in males is also contributing to the growth of the market. Product manufacturers are developing innovative variants using paraben-free, natural and organic exfoliating ingredients that can be used for all skin types. The products are also enhanced with anti-tanning and anti-inflammatory properties that are safer on the skin and have long-lasting results. Other factors, including the rising expenditure levels among the consumers, along with the aggressive promotional activities by manufacturers through social media platforms and the easy availability of a wide range of products through online retail channels, are anticipated to drive the market further. E-commerce is increasingly becoming a popular platform for buying various household products. Convenience, free home-delivery, and ease of payment has enabled consumers to buy products online.  There is a change in purchasing habits of the customers from offline to online channels. Moreover, it provides manufacturers with an alternative channel for reaching small and large customers, thus contributing in the growth of the body scrub market. 

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