Pasteurized milk products are liquid products made from milk and cream intended for use directly by consumers. This group of products includes whole milk, skim milk, standardized milk and various types of cream. In India, with increased lifestyle and health concerns flavoured milk market is expected grow at considerably high rate in near future. Flavoured milk has gained substantial popularity but somehow coffee flavoured milk is still not easily available even though consumption of coffee has steadily increased, thus has potential in the market. Flavored pasteurized milk Made with milk, sugar, colorings and artificial or natural flavorings. Flavored milk is often pasteurized using ultra-high-temperature (UHT) treatment, which gives it a longer shelf-life than plain milk. Pre-mixed flavored milk is sold in the refrigerated dairy case alongside other milk products. Flavored sweetened powders or syrups which are added to plain milk are also available. Since centuries, milk is used for making various products as well as for direct consumption. With the advent of new processing techniques, many products are added in this category. This phenomenal growth is on account of nutritional values present in milk and its acceptance as a "complete food". This is in part due to dairy's healthful halo, as many of the ingredients contribute protein and essential vitamins and minerals, most notably calcium. Depending on the beverage and the production process, either fresh fluid dairy, such as milk and cream, or concentrated dry dairy ingredients may be used. The benefit to using the latter is the beverage may typically be produced in a non-Grade-A fluid dairy manufacturing plant. Such facilities are a requirement for the processing of raw fluid milk.
The global flavored milk market reached a value of about INR 341, 100.82 Crores in 2020. The market is further expected to grow at a CAGR of 8% in the forecast period of 2021 and 2026 to reach a value of nearly INR 541, 200.62 Crores by 2026. Flavoured milk represents one of the most popular dairy-based beverages in India. It is a convenient, flavoursome and healthy alternative to carbonated beverages, as a result of which, it is preferred by both school going children as well as working adults. The strong growth of the market can be attributed to the rising health consciousness among consumers which has led to a shift towards dairy based products. Some of the other growth inducing factors include increasing disposable incomes and growing population. Looking forward, the flavoured milk market in India is expected to grow at a CAGR of 24.3% during the forecast period (2021-2026). Among the milk products manufactured by the organized sector, some of the prominent ones are ghee, butter, cheese, ice creams, milk powders, malted milk food, condensed milk and infant foods. Addition of milk in tea or coffee is the most common and equally popular practice. Flavoured milk is yet another variant. Consumption of coffee is increasing steadily but availability of coffee flavoured milk is still not very comfortable. With increasing health awareness, many people are switching over to milk and coffee flavoured milk would be an attractive proposition. Railway stations, air - ports, bus-stands, tourist spots, picnic centres, cold drink stalls, hostels, restaurants, coffee bars or fast food restaurants, clubs, school canteens etc. could be the major outlets.
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