The global disposable face mask market size exceeded a value of USD 74.90 billion in Q1 of 2020 and is expected to grow at a compound annual growth rate (CAGR) of 53.0% from 2020 to 2027. The unprecedented spread of coronavirus worldwide is driving the demand for disposable as wll as reusable face masks. Disposable face covers are extensively used in the healthcare sector. The proliferating OPD sessions and surgeries on a daily basis across the globe are anticipated to drive product demand within the healthcare sector. The function of disposable face masks is to reduce or eliminate the chances of being affected by potential environmental contaminants. Disposable face covers are typically made from non-woven fabric and are usually available in a multi-layer (two- or three-layer) form.The reusable masks are generally usedby the public for thier daily commute. This is mainly manufactured using cotton or knitted wears. As the mask is being a compulsory provision, the market for the same is sky rocketing among the individuals. Different coloured, shaped,materials were used commonly and people prefer the variety as well as the affordable.
Disposable face masks are popular among health care professionals who constantly attend patients or perform surgeries. These masks protect health care professionals from harmful bacteria that may ooze out either in the form of aerosols and liquid droplets from the patient’s mouth. The virus or harmful bacteria can also get spread in the form of body fluids or infectious blood. Thus, these masks act as a protective barrier and help eliminate or reduce the chances of cross-contamination among surgeons and patients.
At the same tme the reusable market is also increasing as the disease is still uncontrollable and the stric order and penalty from government authorities.
The demand for facemask is increasing in a rapid manner. People are becoming more health concious when comes to the mask as they were so much afraid of the COVID and other respiratory diseases. The world is now on a panoramic shift towards the New -Normal economy as the old days will never comeback and everybody will wear a facemask from now to the future. So the demand is always on the higher side. Now we can combine the demand with the fashion quotient for marketing. Different coloured, textured and shaped masks will have a good demand compare to the old fashioned one. Also, many brands are trying to create their own brand names in masks. The best way for marketing is to start creating the fashion brand and to showcase the designs so that people will get attracted. The publicity can be given in social media, youtube like channels and in youth as well as health magazines. For Indian customers price is a supreme important parameter - they always look for product which gives value for money.
The demand for disposable face masks is likely to be driven by the rising popularity of online shopping platforms. In this regard, Amazon.com, Inc. and eBay Inc. are among the biggest online players contributing significantly to the distribution of the product. The supply chain is very important as we can focus on ecommerce channels, our own website and at the same time to the mom & pop shops nearby.
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