Project report for Rubberised Coir Mattress Manufacturing

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India is the largest coir producer in the world accounting for more than 80% of the total world production of coir fibre. Coir is popularly known as the ‘golden fibre’. It is a natural fibre extracted from fibrous husk of the coconut sell and is used to make a wide range of products such as ropes, mats, mattresses, baskets, brushes, brooms etc. The organised mattress consists of three types of mattress, namely Coir, PU foam and Spring mattress. Coir mattress was dominating the market, which is now overtaken by PU foam because of it being less expensive and better benefits. PU foam mattress has two subtypes namely Flexible PU and Rigid PU out of which rigid PU mattress has the upper hand and has the highest market share and have grown at the fastest rate because of its higher market presence.

Coir or rubberised coir mattresses are made from coconut coir fibre treated with latex solutions, combining the benefits of airy, breathable coir fibre and the resilience of latex. A hygroscopic material, it is high moisture absorption and ventilation, making for a natural, well-cooled and aired mattress option. Rubberized Coir is a natural fiber and is relatively airier in design. This helps air to circulate well inside the mattress and maintains a relatively cool sleeping temperature. Rubberized coir mattresses are good on one side, coir mattress being natural product keeps sleeper comfortable all the weathers.  The Indian matres industry is nearly 50 years old. Historically, mattresses have been filled with a veriety of natural meterials, including strew and feathers. Modern mattresses usually contain either an inner spring core or material such as latex or polyurethane type foams. Mattresses may also be filled with air or water or a verietyof natural fibers, such as in futons.

Market potential & Strategy

The global mattress market was valued at INR 22,71,290 Crores in 2017 and is predicted to register a CAGR of 3.8%, during 2018–2023. Rise in purchasing power parity and growing global population are the major drivers for the mattress market. Increasing number of hotels and rooms are expected to drive the growth of mattress. The demand for a good quality mattress is growing in India as people are becoming aware of its benefits and moreover the benefits on health of getting better sleep and keeps away from body pains. The unorganised sector primarily dominated the Indian mattress market, but with increasing, awareness and increase in earning capability of consumers helped in the growth of the industry.

Rise in income levels and health consciousness and growth in the real estate and hospitality sectors are major factors that accelerated the growth of the Indian mattress market. A visible shift has been observed in the consumers’ perspective, where the main focus is on the comfort and functionality of the product. In line with the changing times, mattress manufacturing companies that include both offline and online retailers, have adopted innovative strategies to ensure customer satisfaction. It is expected to witness several new trends emerging in the mattress industry. The demand for customized and luxury mattresses is expected to increase, whereas companies may come up with new techniques to utilize their resources and technologies better.

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