Project report for Mouthwash

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Introduction

The mouthwash market is the fastest growing manufacturing sector in India. The mouthwash products are gaining traction across the world. It provides instant benefits and placed at a reasonable price. We can also use this as a healthcare product to reduce chances of mouth cancer. Cosmetic mouth rinses temporarily control or reduce bad breath and leave the mouth with a pleasant taste. Mouthwash market have both Inside and outside India market. It is one of the best profitable business for new and developing entrepreners.

Mouthwash, mouth rinse, oral rinse, or mouth bath is a liquid which is held in the mouth passively or swilled around the mouth by contraction of the perioral muscles or movement of the head, and may be gargled, where the head is tilted back and the liquid bubbled at the back of the mouth. Usually mouthwashes are antiseptic solutions intended to reduce the microbial load in the oral cavity, although other mouthwashes might be given for other reasons such as for their analgesic, anti-inflammatory or anti-fungal action. Additionally, some rinses act as saliva substitutes to neutralize acid and keep the mouth moist in xerostomia. Rinsing with water or mouthwash after brushing with a fluoride toothpaste can reduce the availability of salivary fluoride. This can lower the anti-cavity re-mineralization and antibacterial effects of fluoride. Fluoridated mouthwash may mitigate this effect or in high concentrations increase available fluoride, but is not as cost effective as leaving the fluoride toothpaste on the teeth after brushing. Mouthwash protects mouth from plaque, bad smell, mouth ulcers, and gingivitis.

Market potential & Strategy

The global mouthwash market to be valued at INR 639.970 Crores in 2021, predicted to increase at a CAGR of over 6% into the upcoming decade. The market is likely to be driven by the increased frequency of dental caries in both children and adults.  Mouthwash market in India registered a positive compound annual growth rate (CAGR) of 18.85% during the period 2014 to 2019 with a sales value of INR 9,813.490 Crores in 2019, an increase of 15.00% over 2018. Increase in awareness about oral hygiene and increase in purchasing power of consumers is the main factor that boosts growth of the mouthwash market, globally. Along with this, increase in application of cosmetic mouthwash is yet another reason that fuels growth and its purchase would increase in the coming years. In addition, social media influence and advertisements of popular brands such as Listerine is creating a large customer base. The compliance of medical associations and approvals by dentists is also inclining a large group of people. Apart from driving factors and advantages of the product, there are also restraints or limiting factors that regulate growth of the market. Side effects of using mouthwash on a daily basis includes mouth allergies, dentures, formation of tartars, impact on taste buds, and teeth sensitivity.

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