Project report for Children's shoe

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In India, the children’s or kids’ footwear products vary from shoes, sandals, and boots manufactured exclusive of designer labels and leading to providing interest for consumers across the globe. Moreover, increase trends associated with fashion shows, trade exhibitions, and trade fairs have further supported the manufacturing of designer footwear collections for kids of varying age groups. The launch of exclusive designer shoes made of high-quality materials and standards further has led to a rise in interest and expansion of the Indian kid’s shoe market. Nowadays, children’s shoes are made up of a wide range of materials such as leather, plastic, rubber, and fabric. Among these, the preferred interest towards the leather making it to be prominent materials used for making kid’s shoes. Some of the key players have also focused on kids’ choices, trends for using eco-friendly raw materials, recycled rubbers, recycled carpet padding, organic cotton, and vegetable-dyed leathers for producing footwear.

A shoe is an item of footwear intended to protect and comfort the human foot. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. Though the human foot is adapted to varied terrain and climate conditions, it is still vulnerable to environmental hazards such as sharp rocks and temperature extremes, which shoes protect against. Some shoes are worn as safety equipment, such as steel-soled boots which are required on construction sites.


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Market potential & Strategy

The global kid's footwear market size was valued at INR 253, 600 Crores in 2019 and is estimated to expand at a CAGR of 8.2% in the forecast period. Factors such as faster physical growth of children, parent’s interest in matching footwear as per their children’s apparel, and kid’s interest in their favorite cartoon character - based footwear are driving the market. Moreover, the demand for smart footwear is increasing among children due to their technical specifications of light and sound, thereby boosting the growth of the market. An increase in the number of product innovations, along with the rise in attractive footwear easily affordable by parents according to the child’s desire, fuels the growth of the global market. Parents look for an attractive pair of shoes in the market more than the branded and durable ones as children need a pair of shoes in about every three to four months for faster physical growth. Moreover, marketing and promotional activities by the stores, along with attractive functionality such as light and sound in the baby footwear, attract a large number of consumers in the industry.

The need for different varieties of shoes in school for different occasions increases the sales of different styles of toddler footwear in the market. Moreover, growing lifestyle trends among the consumers, along with the adoption of different cultures such as western and regional, have contributed significantly towards the growth of the market. The majority of the parents prefer to buy footwear made up of sturdy material, which protects their kid’s foot from injuries, thereby boosting the growth of the market. The rise in the influence of social media on the apparel industry has contributed to the sales of the industry. Moreover, the growing demand for apparel and footwear among the kids of celebrities and superstars has contributed significantly to the growth of the market.

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