Project report for Shaving Cream

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Introduction

Shaving cream comes under the category of personal care products manufacturing in India and is used for shaving of hair. This cream provides lubrication as the main purpose of the shaving cream is to soften the hair for easy shave. Shaving creams are generally available in tubes and are applied on the skin with the help of shaving brush. It has gained lot popularity worldwide as it is very important product for men’s grooming.Huge in demand from teenagers and adult men for personal hygiene and proper grooming, introduction of new technology to drive the market, and increase in consumer spending on personal care are some of the major factors that contribute toward the growth of the market.

Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication. Different types of shaving creams include aerosol shaving cream also known as shaving foam, lather less shaving cream also called brushless shaving cream and non-aerosol shaving cream, and lather shaving cream or lathering shaving cream. The term shaving cream can also refer to the lather produced with a shaving brush from shaving soap or a lather shaving cream. Shaving creams commonly consist of an emulsion of oils, soaps or surfactants, and water. In addition to soap, lather shaving creams include a humectant for softer consistency and keeping the lather moisturized. Brushless shaving creams, on the other hand, don't contain soap and so don't produce lather. They are an oil-in-water mixture to which humectants, wetting agents, and other ingredients are added. Aerosol shaving creams are basically lather shaving cream in liquid form with propellants, vegetable waxes, and various oils added.

Market potential & Strategy

India's men's grooming market comprising razors, blades, creams, gels, foams and after-shave lotions was worth around Rs 4,757 crore as of 2019, according to Euro monitor International's estimates. Shaving creams contribute about just Rs 350 crore. Surge in demand from teenagers and adult men for personal hygiene and proper grooming, introduction of new technology to drive the market, and increase in consumer spending on personal care are some of the major factors that contribute toward the growth of the market. Growth of the distribution channels and easy accessibility to e-commerce websites help products reach to wider population. Increase in number of salons is expected to boost to global shaving creams market. However, introduction and increase in adoption of electric trimmers and shavers in the market hamper the growth of the market. Shaving cream is a frothy foam like class of cosmetics used for shaving preparation. Growing awareness concerning personal hygiene and grooming among men is driving the demand for grooming products such as shaving foam. Increase in consumers spending on personal care products, in turn, is driving the growth of the global shaving cream. Growing younger population demand for grooming and personal hygiene are some of the key trends driving the growth of the shaving cream and thus fueling the growth of the market in the forecast period. Growing rise in number of small and luxurious salons, is expected to boost the growth of the global shaving cream. Rise in the popularity of organic products among health-conscious population is expected to drive the growth of the market. Growing innovation in terms of ingredients of shaving cream such as introducing black carbon and cocoa, offers growth opportunity for global shaving cream market in the forecast period.

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