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Introduction

India is the fastest growing economy in the world and has a tremendous unmet need for ophthalmic care. The country is also home to approximately 30 percent of the world’s blind people, about half of whom are blind from cataracts, and is seeing rising numbers of people with glaucoma or retinal disease as people live longer. By 2022, over 145 million Indians will be age 60 or over.Eye diseases are among the most easily overlooked medical problems in India, where primary healthcare infrastructure is not robust like other developed countries. A lot of this is because we are not conditioned to understand eye-problems beyond the need to wear glasses. Not many for example know that their eye can be infected by chronic diseases and even cancer; or realise how disabled the blind are. With around 12 million blind people against 39 million globally, India is home to one-third of the world’s blind population. Most instances of moderate to severe vision impairment are said to be caused by uncorrected near-sightedness, far-sightedness and astigmatism (blurred vision).Blindness imposes not only lost quality of life and well-being for the affected individuals, but also a significant economic burden on society. As 80 per cent of blindness is preventable, one can imagine the larger impact of timely, better eye care of society and economy. Nearly 10 million people can enter the mainstream of life resulting in adding many more millions to the labour market, as even care givers now can concentrate their full energies in economic activity. By curing and preventing blindness, India can dramatically improve its productivity and reduce the overall burden of healthcare on families as well as economy at large.

 

Market potential & Strategy

India is the fastest growing economy in the world and has a tremendous unmet need for ophthalmic care. The country is also home to approximately 30 percent of the world’s blind people.  India’s ophthalmic market growth include an upsurge in dietary change-related eye diseases, growing incidence of myopia, a growing middle class, and improved access to care.Market Scope forecasts that India’s Rs 9150 crore ophthalmic market will grow at a compound annual growth rate (CAGR) of 6.8% a year to Rs 12650 crore by 2022.The two big challenges that are adversely affecting eye care in India are inadequate facilities and lack of access.By making the eye clinic affordable and accessible to the Indian diaspora is the main challenge. We can perform different type of awareness campaigns , free checkups for diagnosis , camps and goodwill ambassidors for eliminating fear and wrong concepts about the eye care treatment.

 

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