Project report for Pineapple Pulp and Juice

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Pineapple is a tropical plant most commonly cultivated in India. Pineapple Pulp can thus be used as a marinade and tenderizer for meat. The states where pineapple is grown include Assam, Meghalaya, Tripura, Manipur, West Bengal, Kerala, Karnataka and Goa. The other states where it is grown on a small scale are Gujarat, Maharashtra, Tamil Nadu, Andhra Pradesh, Orissa, Bihar and Uttar Pradesh. The major exporting countries of fresh pineapple are Philippines, Mexico, Brazil, Taiwan, Malaysia and South Africa. Leading importing countries are France, Japan, USA, Italy, Germany, Spain, UK and Canada. The trend in export of fresh pineapples from India has increased considerably Pineapple is a good source of manganese as well as contains significant amounts of Vitamin C and Vitamin B1. The Pineapple Pulp can be prepared juices, soft drinks, cocktails, jams ice cream mixes, jellies, etc. It is a high profitable business.

Pineapple juice is a liquid made from pressing the natural liquid from the pulp of the pineapple tropical plant. Numerous pineapple varieties may be used to manufacture commercial pineapple juice, the most common of which are Smooth Cayenne, Red Spanish, Queen, and Abacaxi. In manufacturing, pineapple juice is typically canned. It is used as a single or mixed juice beverage, and for smoothies, cocktails, culinary flavor, and as a meat tenderizer. Fruit juices have today become an essential part of human diet and are preferred by all the age groups as they are a good source of instant energy and vital nutrients. Fruit juices can be easily obtained by extracting the pulp of fruits and are generally consumed as a beverage or may be used for flavoring in foods.

Market potential & Strategy

The organic pineapple juice market is projected to be valued at INR 79010 Crores in 2019, and is estimated to grow at a rate of 5% by 2029. Organic pineapple juice is expected to be a profitable business due to the increasing global demand for organic juices. The organic pineapple juice market is expected to witness major transformation in the near future, with increasing pollution, contamination, and rise in health-conscious consumers wanting to consume organic fruit juices due to their various health benefits. All these factors are raising the global demand for organic products, in turn boosting the organic pineapple juice market. Consumers around the world are demanding varied organic juice mixes and blends. They crave for a different taste altogether, without compromising on the nutritional value. As a consequence of this, major companies are shifting their focus on making the best organic juice flavors and mixes, which is driving the growth of the global organic pineapple juice market. The emergence of juice mixes and blends is not only increasing other fruit juice markets, but also the market of organic pineapple juice at large. Moreover, the willingness of the younger generation to try new juice blends and mixes is on the rise. A large number of companies in the overall juice market are focusing on developing and growing their organic business. These companies are increasing their investments in the production of organic fruit juices. It is one of the significant factors, which is driving the global organic pineapple juice market at a rapid pace. Moreover, companies have become more customer-focused now. There has been an increase in consumer mistrust over the years, as they are concerned about the source of the food and what goes into a food product. Organic labels or certifications on products are featured as crucial additional benefits in most health food launches, which are significantly supporting the growth of the organic pineapple juice market.

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