Project report for Oat Flour

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Introduction

The oat flour is used to boost breakfast foods to get the added value of nutrition. Bakery products use oat flour as a nutritious and tasty alternative to baking. Oat flour market in India has a major market share in terms of volume due to its use in health care products, it lowers the cholesterol, helps stabilize blood sugar levels and prevents heart disease. Due to widespread applications in the food and beverage sector, oat flour demand is expected to grow well in the forecast period. The factor boosting the demand of the market are the use of oat flour in cosmetic products such as oat flour creams, powders, moisturizers and other skin care products is expected to boost the market and changing consumer preference for nutrient-rich products due to the growing awareness of healthy lifestyle.

The oat is a cereal grain. It is food for people and other animals, for example, chickens and horses. Oatmeal is made from oats. Oat straw is used as bedding for animals. Porridge is made only from whole grain oats. It forms an excellent part of a balanced diet. Oats are rich in both soluble and insoluble fiber. Oats are a place to get energy. As a rich place to get complex carbohydrates, they provide a slow release of energy over the morning in that way they reduce the desire to eat ‘quick energy release’ sugar-based foods. Oats are also a good place to get protein. Oats are also a good place to get vitamin B1.

Market potential & Strategy

The global oat flour market is expected to reach and witness expansion at a potential rate of 4.23% in the forecast period of 2020 to 2027 with the market is expected to grow to a valuation of INR 537,172.920 Crores by the end of the forecasted period. Rise has been witnessed in the demand for oat flour by the dairy processing units for manufacturing dairy products for vegans, as the oat flour contains all the nutrients such as carbohydrates, fats, protein, and other health benefits of milk. Moreover, oats are used by dairy manufacturers to maintain the creamy texture of dairy products such as ice cream, yogurt, and curd. This has created demand for oat flour, thus boosting the global market growth. Consumer behavior changes with respect to health, preferences and buying habits. Customers are searching for a new "super grain" option, and oats were one of the first cereals to be upgraded in this state. The major players are working with local and small companies as an opportunity on the market to increase their product portfolio and global presence. Low carbohydrate, anti-cereal and other cravings can affect the demand for organic oats, and the market is likely to grow in the coming years. The demand for oats flour has increased in the period of the pandemic, as consumers have demanded food staples that have a longer shelf life and are healthy to consume. Manufacturers are facing problems in production due to the unavailability of raw materials and labor. The market demand for oats flour will increase after the pandemic as consumers will demand healthy food products, which increase the anti-oxidants in the body.

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