Project report for Forzen Foods

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Forzen food has high market in India, Improved shelf-life and packaging of frozen foods has further fueled market growth. Consequently, several frozen food providers are investing in various technologies to store frozen vegetables, frozen meat/fish, and partially and fully-cooked food for longer durations. Freezing has been a preferred method for food preservation around the world for centuries. However, it was not until Clarence Birdseye of Gloucester, Massachusetts that we obtained the means of optimizing and the process. The freezing process involves three stages; pre-treatment, freezing, and frozen storage. Depending on the foods being frozen, the pre-treatment may involve processes such as blanching, heat treatments, dipping treatments, and cryoprotection, among others. It’s important to remember the fact that an effective freezing process will only be able to retain the already existing quality of the food and will not actually improve it. Therefore, these pre-treatment processes are there to maintain the quality and safety of frozen food.

Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species. In the food commodity industry, there are two processes: mechanical and cryogenic (or flash freezing). The freezing kinetics is important to preserve the food quality and texture. Quicker freezing generates smaller ice crystals and maintains cellular structure. Cryogenic freezing is the quickest freezing technology available due to the ultra low liquid nitrogen temperature ?196 °C (?320 °F). Preserving food in domestic kitchens during modern times is achieved using household freezers. Accepted advice to householders was to freeze food on the day of purchase.

Market potential & Strategy

The frozen food market was valued at INR 9800.79 Crores in 2020 and is anticipated to reach INR 22400.90 Crores by 2025, expanding at a compound annual growth rate (CAGR) of ~18.17% during the 2021 – 2025 period. Rise in the number of millennial and gen-Z consumers opting for convenience food, improved awareness and acceptance of frozen food among the urban and semi-urban people are some of the significant factors that push the market forward. Development of the cold chain infrastructure in India and constant support are further propelling the market. However, proper cold storage and supply infrastructure are yet to develop adequately and this is a barrier to the growth of frozen food market’s growth. Frozen food is defined as food products that are preserved under low temperature and used over a long period. The product market comprises various food products, including ready meals, vegetables & fruits, potatoes, meat & poultry, seafood, and soup. Frozen ready meals further include packaged ready-to-eat foods, bakery, snacks, and desserts. Business buyers such as hotels, caterers, restaurants, and fast food chains are among major users of frozen food products that include frozen vegetables & fruits, potatoes, and non-veg products. Frozen meat & poultry and seafood are among the most commonly used grocery items. India is a largest market of frozen bakery and desserts. The retail frozen food industry is evolving and is in its nascent phase in markets such as India. However, it has witnessed a steady growth since the past few years.

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