Project report for Casein from milk

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In India, Because of the high demand, the profit margin in Cheese making business is high. One can gain up to 2000 rupees every day. The profit margin in the Cheese production business is much more for wholesale dealers. Cheese consumption continues to be an urban phenomenom though, and it is not a staple of the mainstream adult diet like it is in some other countries. Most of the cheese produced in India comes from Amul (Anand Milk Union Limited), a dairy cooperative. The cheese is mostly marketed and sold for domestic consumption. Cheese is a dairy product, derived from milk and produced in wide ranges of flavors, textures and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, the milk is usually acidified and the enzymes are added to cause the milk proteins to coagulate. Cheese has existed in our world’s history for almost 7000 years, and can be obtained from both raw and pasteurized milk. Categorized as a leading source of proteins, and healthy fats, it is now being incorporated as an integral part in specialized diet plans like ketosis diet. Cheese production undergoes several imperative steps such as curdling, coagulation involving proteins like casein, and whey, fermentation, ripening, etc. These processes lead to the development of different kinds of cheeses like Mozzarella cheese, Gouda cheese, Feta cheese, Blue cheese, Cheddar cheese, and others. The most common application of cheese market is in hypermarkets, and supermarkets where cheese forms an important sales product. According to the analyst, this application segment is expected to grow at a CAGR of 2%-3% during the forecast period of 2019-2025. 

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Market potential & Strategy

The global dairy products market size was valued at INR 3658,200.04 Crores in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2020 to 2027. The rising consumption of dairy products and shifting consumer preference from meat to dairy products for protein enrichment are the significant drivers for this market’s growth. The easy availability of dairy products due to modern retail facilities and cold chain logistics further drives the market growth. Furthermore, significant product sales through online distribution channels during the Covid-19 pandemic also supported the market growth. Dairy products offer various health benefits as they are rich in calcium, riboflavin, vitamin D, vitamin A, niacin, potassium, and phosphorus.

Since the our country is progressing towards an exponential increase in urbanization, it can be established that households with disposable income are mushrooming. This leads to frequent visits to the supermarkets, and an increased uptake of exotic products. With a recent fitness wave having already engulfed the first world countries, people are resorting to cook at homes using ingredients like cheese that are being marketed as a healthy source of protein, and fats. Cheese forms a basic component of the ketosis diet which has skyrocketed in popularity, and disseminates the benefits of consuming cheese. 

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