Project report for Baby oil

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Indian baby cosmetic market comprises of three key segments namely baby skin care, baby hair care and baby toiletries. The products involved in this market include those that promise to fulfill the requirements for taking care of a baby or infant, commonly aged between 0-4 years. Baby oil is, in general terms, an inert oil for the purpose of keeping skin soft and supple. It is often used on babies for the purpose of maintaining "baby-soft" skin, but it is also often used by adults for skincare and massage. The skin of an infant, especially a premature one, is sensitive, thin and fragile. Its neutral pH on the surface significantly reduces the protection against excessive bacterial growth. The epidermis and dermis are thinner than those of adults and the epidermal barrier is not yet fully developed. Consequences can for example be dry skin, infections, peeling, blister formation and poor thermoregulation. The application of different oils to the skin of the newborn is routinely practiced in many countries. In general, these oils are used for cleansing, to maintain the skin's moisture and to protect its surface. Additionally, baby oil is used for the massage of newborns and as additive in lotions and creams. Baby oil is mainly used for massaging hair and body of babies and it helps to improve baby skin externally as well as internally. In addition, baby oil helps to boost baby bones and muscles as well as improves baby stamina. The various types of baby oil products such as olive oil, mustard oil, almond oil, tea tree oil, castor oil, and others are commercially available in the market at an affordable rate. Increasing parental concerns is a major factor expected to drive the growth of the target market during the forecast period.

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Market potential & Strategy

Global baby oil market is expected to register growth during 2022-2026, on account of rising spending power and changing lifestyles. Baby oil is used for massaging babies, stimulating the production of feel-good hormone oxytocin, and helping in relaxing them. Baby oil is extensively used for massaging the body and hair of babies. Globally, manufacturers are promoting baby hygiene with the help of governments and NGOs, which in turn is expected to fuel the demand for baby care products during the forecast period. In terms of application, global baby oil market can be categorized into body use and hair use. Of these categories, the body usage of baby oil accounted for significant portion of the global market in 2020. To aid healthy development in the babies, massaging has become a priority. This is one of the major factors resulting in the growth of baby oils used on the body. The rise in parental concerns about their baby, increasing disposable income, fast urbanization, and growing awareness are increasing the demand for baby massage oil. Rise in population across the world, especially in India also increasing the demand for baby massage oil.

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