Project report for Fabric Softner

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Introduction

Now in India, the demand for fabric conditioners remains significantly upheld by commercial end-users, who have directed their focus toward providing softness and elasticity retention, while eliminating problems associated with fraying and squashing the fabric. Lower cost and enhanced properties of these fabric conditioners is expected to drive their sales, in turn favoring the market growth of Industry. Liquid fabric conditioners have gained high popularity as most effective solutions for eliminating odors and reducing the static in clothing and It has high worldwide  market potential

A fabric softener or fabric conditioner is a conditioner that is typically applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in air after machine washing. In contrast to laundry detergents, fabric softeners may be regarded as a kind of after-treatment laundry aid. A wrinkle releaser is a similar, more dilute preparation meant to be sprayed onto fabric directly. Fabric softeners are usually either in the form of a liquid, which is added to the washing machine during the rinse cycle either by the machine itself or through use of a dispensing ball; or as a dryer sheet which is added to the moist laundry at the beginning of the dryer cycle. Liquid fabric softeners can be added manually during the rinse cycle or automatically if the machine has a dispenser designed for this purpose. Liquid fabric softeners may also be poured onto a piece of laundry to be dried, such as a wash cloth, and it will be distributed as the laundry is tumbled. Fabric softeners impart antistatic properties to fabrics, and thus prevent the build-up of electrostatic charges on synthetic fibers, which in turn eliminates fabric cling during handling and wearing, crackling noises, and dust attraction. Also, fabric softeners make fabrics easier to iron and help reduce wrinkles in garments. In addition, they reduce drying times so that energy is saved when softened laundry is tumble-dried. Additionally, they can also impart a pleasant fragrance to the laundry.

Market potential & Strategy

The global Fabric Conditioner Market in 2020 was approximately INR 13,35,44,43,00,000. The market is expected to grow at a CAGR of 4% and is anticipated to reach around INR 17,06,40,10,50,000 by 2026. The global laundry products market is growing at a swift rate owing to the innovation of new products and rising awareness about the availability of these products. A wide variety of fabric care products are available in the market, which includes detergents, fabric softeners or enhancers, stain removers, bleach, and other fabric additives. Fabric softener is a popular household cleaning product that is used for the softening of clothes making them easier to iron by reducing wrinkles in your garments. Along with the basic functionality, the fabric softener also helps in reducing wear and tear of your garments, providing a refreshing fragrance, reducing the risk of germ build-up, shape retention etc. which aids in fueling the demand fabric softener in the market. The introduction of eco-friendly products in the fabric softener market is anticipated to complement the growth of fabric softeners in the market. The market players of the fabric softener market are indulged in the introduction of innovative packaging style to attract large number of consumers leading to a hike in demand for fabric softeners in the market.

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