Project report for Sharbat Making

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Introduction

Sharbat also termed as shorbot, serbet or sherbet. It is an Iranian drink also popular in Turkey, South asia, Caucasus and the Balkans. It is prepared from fruits or flower petals. It is a sweet cordial, and usually served chilled. It can be served in concentrated form and eaten with a spoon or diluted with water to create the drink.Popular sharbats are made of basil seeds, rosewater,freshrosepetals, sandalwood, bael,hibiscus, lemon, orange, mango, falsa, pineapple and Indian sarsaparilla. A South Indian version commonly called sarbbath is popular in Kerala, Tamil Nadu and AndhraPradesh, regions wherein a specially made syrup of  and lemon is dissolved in milk or soda water. With long hot days stretched out in front of them, people are finding temporary respite from the sun with a range of traditional cool drinks. Sherbet/sherbots made from various mixes of fruits and sugar have good amount of nutrition and refreshing qualities to satisfy thirst. A large number of fruits and vegetables are grown in our country in almost all seasons of the year.  The fruit based Squash can be prepared from orange, lime, pineapple etc.  The Squash, Sharbat and Syrups are prepared by mixing the juice with sugar as per the specification of FPO.  The main Sharbat and Syrups available in the market are of Khas, Rose etc.  The storage life of these products is more than a year.  It is also served on different occasions like birthday parties, marriage celebrations etc.  These products can be prepared with a minimal investment at rural level to increase the employment generation.

With long hot days stretched out in front of them, people are finding temporary respite from the sun with a range of traditional cool drinks. Sherbet/sherbots made from various mixes of fruits and sugar have good amount of nutrition and refreshing qualities to satisfy thirst. A large number of fruits and vegetables are grown in our country in almost all seasons of the year.  The fruit based Squash can be prepared from orange, lime, pineapple etc. The Squash, Sharbat and Syrups are prepared by mixing the juice with sugar as per the specification of FPO.  The main Sharbat and Syrups available in the market are of Khas, Rose etc. The storage life of these products is more than a year.  It is also served on different occasions like birthday parties, marriage celebrations etc.  These products can be prepared with a minimal investment at rural level to increase the employment generation.

Market potential & Strategy

Revenue in the Non-Carbonated Soft Drinks segment amounts to INR 336,917 in 2021. The market is expected to grow annually by 9.03% (CAGR 2021-2025). In the Non-Carbonated Soft Drinks segment, volume is expected to amount to 5,780.7ML by 2025. The market for Non-Carbonated Soft Drinks segment is expected to show a volume growth of 4.3% in 2022. The average volume per person in the Non-Carbonated Soft Drinks segment is expected to amount to 3.7 L in 2021.  Non-Carbonated Beverages have witnessed a faster growth and the category is expected to grow at a higher pace than Carbonated Beverages throughout the forecast period as well. Non-Carbonated Beverages category held the majority share in 2019, because of their health benefits, huge popularity and consumer's preferences for a healthy lifestyle.

In India, sherbot beverages are in demand practically throughtout the year. Among these, sherbots have an important place. Being rich in essential minerals, vitamins and other nutritive factors, they are quite popular. Besides, they are delicious and have universal appeal unlike other beverages. The nutritive value of sherbot beverages is more than other synthetic products which are at present being bottled and sold in large quantities throughtout the country. The annual production of carbonated beverages like lemonade, orangeade, strawberry, lime juice, etc. as well as various kinds of sherbat fruit juices could be substituted for these synthetic preparations, it would be a boon to the consumer as well as to the fruit grower. There is, therefore, great scope in the country for the production of fruit juices and other fruit-based beverages. With the rapid growth of fruit farming which has taken place during the last two decades, sherbots are being increasingly sold by vendors in some of the larger towns. The demand of sherbots are increasing, day by day.

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