Project report for roasted rice flakes-poha

Why should you Invest in Roasted Flakes-Poha Business?

• People Always Buy Poha – Families eat Poha every day for breakfast and snacks. More people now want healthy and ready-to-eat food, so the demand keeps rising.
• You Need Less Money, But Can Earn More – You can start a Poha factory with just ₹10-15 lakh. Rice, the main ingredient, is cheap and easy to find. You spend less but make good profits.
• You Can Sell Poha in India and Other Countries – People from 129+ countries buy Poha from India. The U.S. alone buys almost half of all exported Poha. You can sell locally and globally.
• Making Poha is Simple – You only need basic machines and a few workers. The process is easy to learn, so you can start your factory quickly.

Marketing Potential of the Roasted Rice Flakes (Poha) Business

• You Can Sell Poha to Many Countries – India exports Poha worth ₹115+ crore every year. The U.S. alone buys Poha worth ₹47+ crore. Other big buyers include the UK, UAE, Australia, and Canada.
• The Demand is Growing Fast – More people want quick and healthy food. Poha is light, nutritious, and easy to make, so more families and restaurants buy it regularly.
• You Can Target a Profitable Market – The top 3 buyers (U.S., Australia, Canada) take 72% of Poha exports. If you enter this market, you have a high chance to sell more.
• Exports Are Easy from India – Big ports like Nhava Sheva and Mundra handle ₹55+ crore worth of Poha exports. This makes shipping to other countries smooth and profitable.

Best Ways to Market Your Roasted Rice Flakes (Poha) Business

1. Sell Everywhere

• Put your Poha on Amazon, Flipkart, BigBasket, and JioMart.
• Supply to local grocery stores, supermarkets, and wholesale markets.
• Partner with hotels, restaurants, and snack makers.

2. Export to Other Countries

• Sell to big buyers in the U.S., UK, UAE, and Canada.
• Work with export agencies to send large orders.
• Get the right approvals (FSSAI, APEDA, FDA) to sell easily.

3. Make Your Brand Strong

• Use bright, eye-catching packaging with your logo.
• Tell people about Poha’s health benefits (gluten-free, rich in iron, easy to digest).
• Offer different types like thick, thin, organic, and flavored Poha.

4. Use Online Marketing

• Run ads on Facebook, Instagram, and YouTube.
• Post easy Poha recipes and health tips to attract customers.
• Ask food bloggers and YouTubers to talk about your Poha.

5. Join Food Trade Shows

• Go to events like Gulfood, Aahar, and World Food India.
• Meet big buyers from stores and supermarkets.
• Give free samples to get more orders.

How Can Finline Help You with the Best Project Report for Roasted Rice Flakes (Poha) Business?