Introduction

Project report for   Packaged drinking water manufacturing is as follows :

Water  forms  an  essential  part  of  every  human  being.  Since  it  is  a human necessity it makes best sense to do business in.  As a normal human being  requires  an  average  of  2-3  liters  of  water  everyday  and  world population is more than one billion (growing at 2-3% annually) the business opportunity is enormous and the potential is largely untapped.The  bottled  water  industry  is  estimated  to  be  a  whopping `.  1600 crores business.  It has grown at a rate of 38-40% annually over the past four years.  Initially bottled water  brands like the French manufactured Damone were  promoted  at  clubs,  fitness  centers,  cinemas,  department  stores,  malls, ice-cream  parlors,  cafes  and  retail  sports  outlets,  besides  restaurants,  hotels and supermarkets with a  price tag of ` 70/-for 1 liter bottle.  Other brands later  began  pitching  for  the  larger  middle  class  and  lower  middle  class markets

Market potential & Strategy

Earlier  bottled  drinking  water  was  privileged  to  high  class,  foreign tourist  and  highly  health  conscious  people  but  the  present  decade  has witnessed increasing popularity among average consumers, increasing living standards,   disposable   income,education   and   awareness   among   the consumers  domestic  and  foreign  tourist,  sophisticated  business  houses  and offices has increased rapidly the sales of bottled water in recent years.The growing demand for bottled water speaks volumes of the scarcity of clean drinking water and the quality of tap water.  It has become an icon of  healthy  lifestyle  emerging  in  India.    Selling –‘safety’ –i.e.  pure  and simple water has now become one of the fastest growing industries in India despite  the  harsh  truth  it  is  build  on  the  foundation  of  bad  governance, inequality  and  obvious  exploitation.    However,  bottled  water  provides  the
3distance   advantages   of   convenient   packing,   consistent   quality   and   is ubiquitous.This  particular  industry  in  India  has  never  looked  back  after  the economic liberalization process of 1991-92.  In fact the fastest growth in the consumption  of  bottled  water  in  the  world  has  been  recorded  in  India according to a new study conducted by the US based earth policy institute. According  to  Bureau  of  Indian  Standards  (BIS),  there  are  1200 bottling  plants  (out  of  which  600  are  in  the  state  of  Tamilnadu)  and  200 brands  of  packed  drinking  water  across  the  country  (nearly  80%  of  which are  local)  hitting  over  the  markets  which thoroughly  signifies the  market is big, even by international standards.hese  are boom  time  for the  Indian bottled  water  industry –more  so because  the  economics  are  sound.    India  is  the  tenth  largest  bottled  water consumer  in  the  world.    The  consumption  of  smaller  units  of  500  ml  has increased  by  around  140%  perceptibly.    Even  school  children  are  carrying the  500  ml  packs  in  their  school  bags.    The  20  liter  bulk  water  jars  have found  phenomenal  acceptance  in  house  hold  and  at  workplace.    With  the growing  market  size,  one  can  imagine  the  employment  opportunity  being created with the surge in bottled water industry.The bottled water market is dominated by major player such as Coco-cola,  Pepsico,  Parle    K.K.  Beverages,  Manikkchand,  Tata-Mount  Everest.   Although  we have  a large number  of players,  Parle  was  the pioneer  among the major player when it was launched in India, 35 year s ago