Project report for white Cement

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Introduction

In India ,The white cement industry is growing due to the increasing demand in various sectors such as housing, commercial construction and industrial construction, cement industry is expected to reach 550-600 million tonnes per annum (MTPA) by the year 2025. The factors like rising middle class population, improving standard of living and increasing income levels are boosting demand for houses in India. Further, growing infrastructure developments are fueling construction activities such as construction of roads, flyovers, railway stations and others. Major players operating in India white cement market include Ultratech (Birla White) Cement Ltd, J.K. Cement Limited, Emirates Cements India Private Limited, Travancore Cement India Private Limited, Sakarni Plaster (India) Private Limited, NGS White Cements Pvt Ltd, among others.

White cement refers to a construction material which provides excellent durability along with aestheticism. The color of white cement depends on the quality of the raw materials and the manufacturing process. It is used in designer roof and flooring, terrazzo flooring, pre-cast cladding panels as well as transportation projects. Moreover, the ability of white concrete to be cast in any shape makes it ideal for sculptures, monuments and restoration of archaeological sites. White cement is similar to gray Portland cement, except that the difference lies in the color, fineness, strength, and ease of use.

Market potential & Strategy

The global white cement market attained a value of INR 3730.11 Crores in 2020. The market is expected to reach INR 5000 Crores by 2026, growing at a CAGR of 5% in the forecast period of 2021-2026. India white cement market is expected to grow at a CAGR of 12% during 2020 - 2025 due to rising residential and commercial construction activities coupled with increasing number of government initiatives such as ‘Housing for All’ by 2020, setting up of hospitals, railway stations, airports and road networks. Factors like rising middle class population, improving standard of living and increasing income levels are boosting demand for houses in India. Further, growing infrastructure developments are fueling construction activities such as construction of roads, flyovers, railway stations and others. These factors are fostering the growth of the construction sector, and thereby, the consumption of white cement. However major cement companies have identified immediate business risks on account of Corona Virus (COVID -19), which may even have its effects in Financial Year 2021 and Financial Year 2022. Rapid population growth, rising middle-class, elevating income levels, increasing number of nuclear families, mounting working population and changing lifestyles have increased the demand for houses over past several years. Moreover, migration of rural population to urban areas has also created urban housing shortages, which is expected to propel the growth of the housing sector in the coming years.

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