There has been a significant change in the purchasing patterns and social behavior of the consumers due to the COVID-19 pandemic. The new social norms like social distancing due to health-related concerns and the lockdown restrictions mandated by the government had consumers turn towards the e-market and e-commerce website.

COVID situation has provided at-home solutions and purchasing options for both leisure as well as work. The pandemic has opened up new opportunities in digitalization for digital media, e-commerce websites, and digital payments, particularly in the Asia-Pacific (APAC) region. 

Impacts of COVID-19 pandemic on the opportunities in the investment and how it has changed forever.
1. Positive effects on certain sectors

Healthcare was already boosting and had provided rapid growth opportunities to venture capitalists and private equity investors. The growth of this sector in this region is driven by more expenses on health care. The sectors like online pharmacy and Telehealth businesses have shown immense growth due to an increase in demand from the customers. 

2. The emergence of new investment opportunities

 The nature of the available opportunities in investments in different types of deals has also changed due to the COVID-19 pandemic. For countering the challenges of liquidity and revitalizing the business, many business owners are focusing on the core assets of the entity which will push the carve-outs trend a major throwback. This trend will remove the preferred control deals and will create newer opportunities for the venture capitalists and private equity funds.

3. Some sectors have become an attraction due to lower valuation

The sectors that were more reliable on the physical movement of the employees or required social contacts or in-person transactions significantly lost their value due to the lockdown norms in the pandemic. Right now the investors are finding those businesses more lucrative and attractive lacking liquidity and will be forced to be sold at lower than expected prices.

4. Accelerated the emerging trends in technology

 The competition to be more technologically advanced has presented tremendous opportunities to investors and venture capitalists. Artificial technology (AI) has also provided virtual solutions and has become a hot trend in recent years. The pandemic has only widened its scope.

5. Scarcity in debt-finance

It is assumed that due to COVID, the share of debt financing in the capital structure deals is likely to fall tremendously. For justifying higher-level equities, stronger investments are required.

6. New investment schemes have been created due to behavioral shifts

The pandemic has changed the prospectus of certain areas. For instance, the trend of working from home has become more popular therefore, the importance of connectivity services, apps, and cybersecurity has gained importance too. 

7. Holding periods are likely to get longer

Due to lower value, many entities will attract investors and venture capitalists to take over the firms. Also, in already invested companies the funds will be required to rethink their exit strategies. The exit strategies for private equity firms and venture capitalists will be changed too.

The change that covid-19 has triggered has brought a lot of impacts. With changing dynamics, longer working hours due to work from home model, changes in working conditions, etc made investors seek safety and wealth preservation.