Project report for veg shop

Introduction

Project report for Vegetable shop  is as follows

India has replaced China as the most favorable market for retail expansion, supported by a fast-growing economy, increasing consumption rates, rising urbanizing population and a burgeoning middle class. With more than 100 million cultivators in India, the market size of fruits and vegetables trading is almost $200 billion dollars. This is more than half of the $383 billion food and grocery industry in India.While in B2C segment, we have Big Basket, Zopnow, Grofers and Peppertap leading the online grocery market, the B2B marketplace is not explored a lot.  Indian fruit market amounted to $200 billion  in wholesale prices, This figure reflects total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Over the period under review, Indian fruit market demonstrated an upward trend with only mild fluctuations. The recovery in consumer spending is visible across almost all the industry sectors especially in food and grocery. Revival and growth of Indian retail industry in the past few months are due to the early festive season. But at the same time, spending will not be as high as the previous years. Consumer's mentality and sentiment has changed as affected by the global situation. Now consumers are adopting a mindset of "Shift to thriftapproach. Consumers are focusing more on value from the offerings, whereby they want to save money everywhere and hence are seeking lower priced, acceptable quality options around food and grocery and other important purchases. Considering the recent economic and market changes, it is mandatory for the retailers to revisit on their value and marketing strategies to map the customer's new mindset and their spending habits.


Product / Services & process

We offer a vegetable shop which will have all variety of fresh vegetables and fruits


Market potential & Strategy

The recovery in consumer spending is visible across almost all the industry sectors especially in food and grocery. Revival and growth of Indian retail industry in the past few months are due to the  early festive season. But at the same time, spending will not be as high as the previous years. Consumer's mentality and sentiment has changed as affected by the global situation. Now consumers are adopting a mindset of "Shift to thriftapproach. Consumers are focusing more on value from the offerings, whereby they want to save money everywhere and hence are seeking lower priced, acceptable quality options around food and grocery and other  important purchases. Considering the recent economic and market changes, it is mandatory for the retailers to revisit on their value and marketing strategies to map the customer's new mindset and their
spending habits.


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