Project report for T-shirt manufacturing

Introduction

India’s Rs 12,200 crore-worth t-shirt market is expected to grow at an impressive CAGR of 12 percent to reach Rs 21,250 crore by 2018. This market, which includes knit shirts, polo shirts, knit tops, etc., is presently dominated by the men’s and boys’ segments, which contribute 85 percent of the market share. The women’s and girls’ segments are, on the other hand, expected to register a higher CAGR of 14 percent over the next five years, compared to the 11 percent growth anticipated for the men’s and boys’segments.


 

 


Product / Services & process

The firm is going to start the Tshirt manufacturing and distribution. The team is planning to launch high-quality T-shirts at an affordable price. Firm uses the following styles -The Crew Neck style, The V Neck style, The Henley - Y neck style, Polo t-shirt collar styles, The Scoop Neck style, Raglan sleeve types etc as the different styles of production and also follows wonderful design patterns and colors which are accepted by the Indian youth. The company had done thorough market research and analysis to know the changing demand of Indian youth. Based on the research, the company is planning to set up the business with advance design options and styles.


Market potential & Strategy

India’s Rs 12,200 crore-worth t-shirt market is expected to grow at an impressive CAGR of 12 percent to reach Rs 21,250 crore by 2018. This market, which includes knit shirts, polo shirts, knit tops, etc., is presently dominated by the men’s and boys’ segments, which contribute 85 percent of the market share. The women’s and girls’ segments are, on the other hand, expected to register a higher CAGR of 14 percent over the next five years, compared to the 11 percent growth anticipated for the men’s and boys’segments. The expected faster growth of women’s and girls’ t-shirts may be attributed to the comparatively lower base of market size and increasing acceptance of casual clothing among women. As a matter of fact, the t-shirts category is one of the top high-growth categories in men’s, women’s and kids’ apparel in India. Comfort characteristics, easy-care properties, affordability, easy-design options using stripes and prints, and a casual look are the major driving forces propelling the t-shirt market in India, which is a predominantly young country with a median age of 27 years. Indian youth seek comfort and style in their clothing, which is better met by t-shirts compared to woven shirts. According to a survey conducted by Global Lifestyle Monitor in 2012, 80 percent of Indian consumers choose comfort over fashion in their selection of apparels. However, in recent times, t-shirts have graduated from being only a fashion need to something that consumers get emotionally attached to.Due to the ease of printing options, many social movements and non-governmental organisations have started printing their core messages onto t-shirts so as to reach their target audience faster and more effectively. Printed t-shirts with logos of educational institutes, corporate firms, etc. create an emotional bonding with the consumer’s psyche. Many consumers find it difficult to throw away such t-shirts after regular use and, instead, they store them in order to keep their emotional attachment alive.
The company is planning to market its Tshirt through online and Offline centers. It has an agreement with Amazon , Flipkart and snapdeal. So that the majority of the sales happens through the online media. Besides that they were also associated with direct wholesalers and retailers in many parts of the country.

 


Now you can edit this report and make it your own in 4 simple steps 

You can also view one of our sample report here 

View PDF

More Reports

About Us

Our products employ expert systems and artificial intelligence technology to create a Knowledge Base of Business Experts. The software products based upon this Knowledge Base provide an evaluation of business conditions and advise the users about situations in their specific business

Our Contacts

info@finline.in
Trivandrum,
India

(+91) 884-837-7012

Need help ?
974-669-3220 OR Live Chat
9746693220 OR Live Chat