Project report for Shakes & Fruit juice

Introduction

Project report for shakes  & juices is as follows

An increase in preventive eating habits and an overall rise in health consciousness have been creating new growth opportunities in the juice bar industry, evidenced by the fact that the industry size continues to grow. Juice and smoothie bars are a USD 2.2 billion industry nationwide, and that’s thanks in part to how millennials have embraced juicing as a lifestyle. The juice bar industry size will undoubtedly continue to grow over the next several years. Smoothie bars, realising the business potential are sneaking into small sites that other caterers cannot reach. Packaging healthy punch to boot, many brands are coming up to serve the health freaks. Fresh fruit juice business or shop is a great opportunity for entrepreneurs trying to start a new business with low investment. Changing lifestyle and demand for hygienic and clean fruit juices is creating a growing demand for fresh fruit juices in India. The fresh fruit juice industry in India is largely unorganised and an untapped industry. Hence, many new entrants have now been able to quickly create large business and brands like RAWpressery and PaperBoat. The investment in capital equipment and raw material could be low or high depending on the scale of business. But, overall the fruit juice business has low capital investment requirement to quickly break-even, owing to high profit margins.Nowadays you can see many juice bars in every corner of the street. No doubt investing money in starting a juice bar business can be a profitable venture. The demand for juice bars can never diminish this is because of the health benefits one can enjoy by drinking various fruit juices. Food habits of the people kept changing time to time; nowadays we hardly get quality food. Due to consumption of poor quality food stuff we are ending up in the hospitals with various health issues and diseases. This kind of health complications prompted many people to come up with juice bars that offer various fruit juices that can fight against any disease.


Product / Services & process

We offer  all type of fresh juices & shakes served with utmost freshness and quality.


Market potential & Strategy

In India with increasing awareness about deteriorating health due to carbonated drinks, the cola market has been posting declining revenues over the past few years and the market share is expected to decline further in the coming five years. Increasing awareness on the health effects of carbonated drinks has certainly made some consumers rethink about the consumption of colas. While carbonates grew in India at 12.8 percent CAGR from 2010-15, the juice segment grew at 27.3 percent CAGR over the same period, KPMG states.However, the unorganised market of fruit juices sold at smaller roadside outlets has been in existence for about a couple of decades. But there has always been concerns on the quality, hygiene and the amount of sugar added by the roadside outlets. According to the business experts and market research the current market size for the fresh fruit juice business in India is around 3200 crore. The market is estimated to grow at the rate of 25%-30%, owing to factors like urbanization, increasing disposable income and entry of organised players into the market. Majority of the fresh fruit juice business in India is still unorganised and dominated by road side shops, run by sole proprietors. However, organised players have began penetrating Tier 1 and Tier 2 cities in India by establishing fresh fruit juice chains and distribution of pre-packaged fresh fruit juices. Now, consumers are also shifting from the packaged fruit drinks to the fresh fruit segment as it is healthier and does not contain added preservatives or artificial flavours. India is the second largest producer of fruits after China. In addition to that , the extreme summer climate and the lack of extreme winter in most of the geographical parts in India helps the business with high growing potential.


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