Project report for Pizza shop

Introduction

Project report for the pizza shop
Western culture has seeped into the Indian society, and this is evident in the clothes that people wear, the food they consume and the lifestyles they lead. And one of the foods that Indians have become a fan of is the pizza. The pizza market in India is worth over Rs 2,000 crores and has been growing at a consumer annual growth rate of 26% for the last 5 years. India is one of the fastest-growing pizza market in the world. Hyper urbanisation and improved lifestyle makes youths and families in India prefer pizza as their favorite food. Around 75% of the market is captured by organised pizza outlets. Besides them, there are many restaurants and fast-food chains that sell pizzas because of the huge demand in the Indian market. Everyone, especially those in the urban cities in India, leads a hectic lifestyle and prefer fast food to fine dining on a regular basis because of the quick service.  As such,most pizza shops guarantee home delivery within 30 minutes, has gained popularity among the citizens. India’s middle class and the young population are growing rapidly, and this has led to the success and boom in the fast-food industry. With more disposable income among the working population, people do not feel the pinch while indulging in outside food.  Apart from purchasing oven-hot pizzas from pizza outlets, Indians are fervently purchasing pizza bases from supermarkets so that they can create pizzas in the comfort of their homes. Today, pizza bases, mozzarella cheese, pizza sauce, and other toppings are sold in almost every huge supermarket in India and those who prefer to make pizzas at home to suit their individual tastes can do so quickly.


Market potential & Strategy

India’s middle class and the young population are growing rapidly, and this has led to the success and boom in the fast-food industry. With more disposable income among the working population, people do not feel the pinch while indulging in outside food. There are a number of promotional activities being carried out by pizza vendors such as ‘buy 1 pizza and get 1 free’ to entice people to consume more pizzas at affordable prices, we can also follow that. Today, we see two segments of consumers – those who prefer fast food to survive the fast-paced life and those who are health conscious. So, restaurants have customized their services to meet the needs of the consumers. Instead of having pizzas with standard toppings,we can allow consumers to pick and choose the base of the pizza, toppings and other fillings. Those who are health conscious can add more vegetables and choose thin-crust pizzas whereas those who prefer cheese can go for pizzas with cheese fillings. By allowing customization, pizza outlets in India have reached out to a wider consumer base and have increased their revenue as a result. Pizza as a meal choice has been outdone by more economically viable options now. Also, Indian food joints with pocket-friendly offerings have put up a lot more varieties at the same price of a pizza. Families on an outing tend to prefer traditional Indian restaurants over pizzerias or fast food joints for that matter. These local eateries can slash their rate further because they don’t have royalty to pay as in the case of the pizza chains. We know the industry is moving at  a higher pace of 26% growth every year. One of the most important marketing techniques is the availability of local tastes in pizza such as masala pizzas, tandoori pizza, etc.. Also by having proper timely home delivery and at an affordable price, we can crack the mind of the customers. Also to attract students we plan for a mini pizza which fits with their pocket money.


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