Project report for Ola service


Introduction

Project report for Taxi car  is as followsTaxi market has gained prominence over last 2-3 years, in the backdrop of entry of app based aggregators which has not only disrupted auto-rickshaw and traditional taxi market but also forced automotive OEMs to revise their growth and marketing strategies.A report released by ICRA stated that the Indian passenger vehicle industry is likely to ride on the strong growth potential of domestic taxi segment in the near term, whereas medium to long term growth will be supported by low car penetration level and increasing income level. “Considering strong ...


Market potential & Strategy

The taxi market in India is estimated at $9 billion; the organized sector constitutes around  6% revenue share of the overall market. The taxi market in India is highly fragmented and unorganized, The unorganized market is constituted of individual car owners and agencies which operate in one or few cities,Owned vehicles segment includes pure-play car rental companies (e.g. Zoomcar) and players like Carzonrent and Meru,Aggregators are a new phenomenon driven by rise of start-ups like Ola & Uber.The first time car buyers accounts for 40-45 per cent of Indian car market, and given low car ...


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