Project report for Leather bag


Introduction

The project report for handbag-puse manufacturing is as follows: The  burgeoning  middle  class  coupled  with  increasing  working  women  population,  increasing  media  exposure  and  access  to  international  trends  has  opened  up  an  array  of  opportunities  for  brands  with  women  specific  products.  Handbag  is  one  such  product  practically  inseparable  from  the  personality  of  a  woman across sections of the society in India. The growth in ladies handbags is driven by urban conglomerations across Tier 1, Tier 2 and Tier 3 cities in  India  which  are  witnessing  ...


Scope of the project

The women handbags market in India is estimated at Rs 3600 crore. It is projected to grow at about 15 per cent annually in the next five years to Rs 6,000 crore. The key growth drivers are: increasing number of working women, their rising incomes, increasing fashion consciousness and aspiration levels, and growing influx of foreign brands. The Majority of the market (about 70 per cent) belongs to unbranded products, including local or regional brands. However, going forward the growth rate of the branded segment is estimated to be much higher (about 25 per cent) than the overall market. The ...


Location, Land , Building & Utilities

  


Product / Services & process

The firm is planning to introduce high quality ladies leather handbags, sling bags and clucthes . Handbags with vide variety of design, colour and size are considered.  The growth in ladies handbags is driven by urban conglomerations across Tier 1, Tier 2 and Tier 3 cities in  India  which  are  witnessing  changing  retail  landscape  and  bringing  brands  to  the  door  steps  of  the  consumers.  One  cannot  ignore  the  evidently  increasing  role  of  e-commerce,  which  is  enabling  further  reach to consumers across length and the breadth of the country.Various coponents of the ...


Raw materials / Consumables

The following are the main raw materials used in the production of handbags Leather Backers Lining Adhesives Sewing Thread Zipper Hardware Logo Jute Bag Edge Paints Polyurethane (PU) is a composite material made of one or more layers of PU and a woven or non woven textile backing such as bi-cast or ground leather. This fabric provides the most realistic imitation of leather when it comes to its soft supple hand. It is also known to wrinkle like leather when gathered, stitched, or tufted. Its light ...


Plant & Machinery / Equipments

The following are the list of machineries used in the production process  Piping, Handle trimming, Hot glazing machines Stamping machine for Upper Hydrolic Ironing and Embossing press Skiving Machine Strap cutting machine Micro computer belt cutting Riveting Mechine  Industrial sewing machine


Market potential & Strategy

The firm have already analyzed the ground level information on Handbags selling and tied up with few retailers. Their Handbags prices are fixed according to market requirements and it has been discussed with retailers at ground level already. Most of the retailers in state are going to Delhi or Mumbai to buy Handbags. They are going to provide Top Notch quality Leather Handbags to retailers at the best price. They will also deliver it to their shops. The growth in ladies handbags is driven by urban conglomerations across Tier 1, Tier 2 and Tier 3 cities in  India  which  are  witnessing  ...


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