Project report for farsan manuacturing

Introduction

Project report for snacks manufacturing - namkeen- Farsan manufacturing

The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year. In India, the food sector has emerged as a high-growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry. Accounting for about 32 per cent of the country’s total food market, The Government of India has been instrumental in the growth and development of the food processing industry. The government through the Ministry of Food Processing Industries (MoFPI) is making all efforts to encourage investments in the business. It has approved proposals for joint ventures (JV), foreign collaborations, industrial licenses, and 100 per cent export oriented units.The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. The Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 8.80 and 8.39 per cent of Gross Value Added (GVA) in Manufacturing and Agriculture respectively, 13 per cent of India’s exports and six per cent of total industrial investment. The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 per cent. India's organic food market is expected to increase by three times by 2020. According to the data provided by the Department of Industrial Policies and Promotion (DIPP), the food processing sector in India has received around US$ 7.54 billion worth of Foreign Direct Investment (FDI) during the period April 2000-March 2017. The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33 billion of investment over the next 10 years and also to generate employment of nine million person-days.

As foods category is growing in India, several food companies are capturing salty snacks market. Around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Some 300 types of savories are sold in this country and overall snack product market (inclusive of sweetmeats) is estimated at Rs.25, 000 crore. The branded segment is increasing at the rate of 25 per cent/annum whereas the entire market is growing at the rate of 7 per cent. Namkeen is a product which is essentially known for three important things a) Taste b) Quality c) Variation.

Average annual per capita consumption of commercial snacks is 500g. Consumers from Western India are the leading snack consumers, followed by the North. An aspect that leads to quick movement of ethnic snacks is the consumption convenience or consume anywhere-anytime factor. Snacks/Namkeen can be eaten with cocktails, during teatime, as props with regular meals like breakfast or as starters with dinner.

 


Product / Services & process

Namkeen portfolio planned to launch contains : Besan Papdi, Poha Chiwda, Gathiya, Sev, Bhadang, Bhavnagari, Masala Bundi, Raita Bundi, Farsan, Masala Sev, Lasoon Sev, Soya Stick, Corn Chivda, Aloo Bhujiya, Falhari, Jira Gathiya, Khata Mita, Dal Mooth, Aloo Chatpata, Lasoon Farsan, Chakali, Bakarwadi.


Plant & Machinery / Equipments

We are planning to induct the following machineries and  the details ofthe vendors as follows

Machinery name    Vendor
Pulverizer     
Aata Chakki     
Homogenizer   
Liquid Fiiling Machine   
Powder Filling Machine    
Date Coder     
Ribbin Blender  
Namkeen Bhatti  
Namkeen Packaging Machine  
Chakali Machine     
Vibrator  
Air compressor  
Namkeen Machine     
Box packaging  

 


Market potential & Strategy

The Indian Food Industry is one of the fastest growing segments in Indian economy. Within the food sector itself, the RTE including Namkeen & Mithia holds the biggest share. This segment has the maximum value addition, not just in monetary terms but also at adding shelf life to the product or ensuring that there is reach from Farm to Fork. Namkeen consumption is high in Western and Northern states of India and even Southern states have picked up on consumption rate. Also the trend has shifted to using modern technologies from traditional methods. As foods category is growing in India, several food companies are capturing salty snacks market. Around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Some 300 types of savories are sold in this country and overall snack product market (inclusive of sweetmeats) is estimated at Rs.25, 000 crore. The branded segment is increasing at the rate of 25 per cent/annum whereas the entire market is growing at the rate of 7 per cent. Namkeen is a product which is essentially known for three important things a) Taste b) Quality c) Variation.

Average annual per capita consumption of commercial snacks is 500g. Consumers from Western India are the leading snack consumers, followed by the North. An aspect that leads to quick movement of ethnic snacks is the consumption convenience or consume anywhere-anytime factor. Snacks/Namkeen can be eaten with cocktails, during teatime, as props with regular meals like breakfast or as starters with dinner. According to "India Ready-To-Mix Market Outlook, 2021", the overall market for ready-to-mix is growing with a CAGR of 13.22% from last five years. The market is divided into four segments viz. snacks mix, curry mix, dessert mix and others (rice & meals). Snacks mix dominates the industry with products like masala upma mix, rava dosa mix, rava idli mix, dhokla mix, poha mix, etc. The south Indian dosa and idli appear to be steaming up the competition with even multinationals acknowledging the strength of south Indian cuisine on Indian breakfast tables


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