Project report for Event management

Introduction

Project report for Event management

These days, events are held by many industries, charitable organisations, and interest groups to market themselves, build business relationships, raise money, or celebrate achievement. The boom of the event management industry in India began in the 1990s with the opening up of the economy and took off around the beginning of 2002. Since then, it has been growing at a rate of 16% and is poised to grow at 20% during the coming years. The ability of the industry to adapt and grow with innovative technology is driving its exponential growth.As per a report by EY-EEMA (Event and Entertainment Management Association), the events industry in India is predicted to cross 10,000 crore mark by 2020-21. The key growth drivers of event management in India are digital activation, sports leagues, rural expansion and increased government marketing initiatives. The fad of reality television in the form of reality shows, dancing and singing competitions have also contributed immensely to the growth of the event industry...

Product / Services & process

The service offered by the team on conducting and managing various events .Especially Marriages, business functions, get togethers etc.

Market potential & Strategy

 

Market potential is mainly determined by evaluating certain elements and prime among them is the market size and location, the intended venture of event management service so the total entire population of the areas fell under the market size for the venture. As the proposed venture is a event management service the main target customers or service are marriages and other events so segmentation based on demography and psychographic is planning to do, demographic segmentation based on age , gender, income and social class are relevant and as per that it shows that huge number of potential customers fell under these segments , which include large number of youth of both gender  in the age section below 30 which can turned to be potential customers for the venture in the form of marriages , as far as income class is concerned large section of upper and lower middle class people and family also come under the market size which make the market more potential one ...

PROJECT REPORT

Event management

Address

Introduction

Project report for Event management

These days, events are held by many industries, charitable organisations, and interest groups to market themselves, build business relationships, raise money, or celebrate achievement. The boom of the event management industry in India began in the 1990s with the opening up of the economy and took off around the beginning of 2002. Since then, it has been growing at a rate of 16% and is poised to grow at 20% during the coming years. The ability of the industry to adapt and grow with innovative technology is driving its exponential growth.As per a report by EY-EEMA (Event and Entertainment Management Association), the events industry in India is predicted to cross 10,000 crore mark by 2020-21. The key growth drivers of event management in India are digital activation, sports leagues, rural expansion and increased government marketing initiatives. The fad of reality television in the form of reality shows, dancing and singing competitions have also contributed immensely to the growth of the event industry. The scope of any project lies in tapping the demand and need prevails in the market and for a venture like event management the scope seems immense and promising especially in India and one of the main attribute or factor favouring that scope is the Urbanisation - Ours is one of the fast urbanising states in the country and the pace and depth of the urbanisation is so fast and depth that even villages show the characteristics and features of that . One of the main outcomes of urbanisation is the change in lifestyle and  habits of the people and it clearly created a great impact on the  habits of the people and the greatest testimony for that is the change that happened in our traditional style of food making & gathering especially for the events and occasions like marriages and other events . The locality which is famous for keeping its tradition and culture has gone through drastic changes in the formats of way the events are being conducted - a feast for a marriage which were traditionally prepared in the respective homes are now replaced with the catering service is the main proof for that which resulted in the outbreak and revolution in the event management agencies like services . So the urbanisation and it’s impact in the lifestyle of the people is one of the main scope generating thing for a venture like event management service. Westernisation is another important element, the growing influence of westernisation among Indians  are also a major triggering and scope generating factor, event management like services which were once part of the western culture is now an inevitable one in our day to day events and functions of even a common man, traditional way of cooking of feast have now changed with the professional way like event & catering services. So the influence of westernisation also plays a good role in the change in mindset of the people and thus increase the scope for venture like event management services even in villages . Increase in income of vast middle class and increase in disposable income is another important attribute supporting the scope of the venture, the middle class which plays a pivotal role in the success of any venture and the increase in disposable income  give a positive sign for the venture , people are now ready huge to spend especially for the events like marriages and other functions and it turned to be a way of displaying the proud and class and to make it possible the need of professional services  is one of the prime priority for them and the increased income and disposable income support them for that. The increased job opportunities, NRI money etc are some of the main reasons behind that . So increase in middle class income and disposable income plays a good role in increasing the scope of  venture .

Product / Services & process

The service offered by the team on conducting and managing various events .Especially Marriages, business functions, get togethers etc.

Market potential & Strategy

 

Market potential is mainly determined by evaluating certain elements and prime among them is the market size and location, the intended venture of event management service so the total entire population of the areas fell under the market size for the venture. As the proposed venture is a event management service the main target customers or service are marriages and other events so segmentation based on demography and psychographic is planning to do, demographic segmentation based on age , gender, income and social class are relevant and as per that it shows that huge number of potential customers fell under these segments , which include large number of youth of both gender  in the age section below 30 which can turned to be potential customers for the venture in the form of marriages , as far as income class is concerned large section of upper and lower middle class people and family also come under the market size which make the market more potential one . Psychographic segmentation based on the lifestyle also plays an important role and it’s clearly visible that lots of potential customers who follow a modern lifestyle which follows event celebrating culture are also prominent in the area, so the events and parties like functions are also happening here throughout the year makes the potential of the market more promising. So through the demographic and psychographic segmentation it’s clearly visible that the market potential for a event management like venture is very promising and also lots of potential customers fell under the huge market size . Market growth is another important thing to evaluate on finding the market potential , a growing market is always needed for the success of the business , our proposed venture is highly potential and the target market is rapidly growing.  The infrastructure development happening here in the form of well built roads and easy accessibility by road and rail also makes the market a very growing one and apt for the venture. The main source of income of the market come from the farming and Huge NRI diaspora belongs to these place and the huge amount of money flowing to market also makes it a very potential one . So when evaluating all these aspects it’s very visible that the proposed location for the venture is a growing market apt for a venture like an event management service. Competition exists in the market is another important element to be evaluated, as for an event management like service is concerned there exists a tough competition, the entrepreneur of the venture is a connoisseur in the field and he carries a 10 years of experience in the events field as  manager , the experience and exposure will definitely help in tacting the competition exists in the market , the decade experience , goodwill and  rapport he earned will ease the initial entry into the market for his venture along with that new marketing strategies will be implemented especially on the pricing - a competitive pricing strategy is planning to implement which will be more beneficial for the middle-class segments which are our target customers, the novelty, uniqueness and variety are also a part of the strategy which will help in compacting the competition . So through the wide experience, perfect pricing and quality service the competition can withstand. The  service offered is another important thing to be evaluated, as the event management service is repeated business and any form of mistakes will adversity affect the goodwill and trust of the customers, so a thorough vigilance will be followed on monitoring the quality and variety of services provided and to make it sure the 3 P's service marketing will be given more importance - ie- People, Process and Physical Evidence. As people or the staff of the is the backbone of any organisation and especially for an event management like high responsible service and to make it par perfection experienced people including chefs has been appointed who are masters in the making of all sort of dishes, well cordial and hospitable people has been selected for the serving process and well experienced professional is hired for the decorative purpose . So a well-planned service under the experienced chefs and employees is planning to offer which will be the USP of the venture and will help to create a good brand name which will not only help in a smooth market entry but also in loyal customer building. A well-monitored quality following will be given prime importance.

 Physical evidence or the ambience is another important thing. So a good creative ambience in the form of decoration also will be done as per customer requirement . So when evaluating all these elements it’s very clear there exist a huge market potential for starting an event management venture and favouring factors like huge market size, market growth and implementation of different strategies including pricing and other marketing will surely help in withstanding the competition and for the success of the venture.

Project at a glance

Name & Address of Unit

Event management

Address

Details of unit
Email : youremail@gmail.com
Phone : 000000
Constitution : Proprietership
Total project cost : *******
Fixed Capital : *******
Working Capital : *******
Total Bank loan : *******
Promoter(s) contribution : *******
Term loan : *******
Working capital loan : *******
Name & address of promoter(s)
Name : Your name
Address : Address
Phone : 000000
Designation : Proprietor
E-mail : youremail@gmail.com

Project Feasibility Ratio

Debt Service Coverage Ratio (Average) :1.87
Current ratio (Average) :2.63
Year 1Year 2Year 3Year 4Year 5
Current ratio 1.53 2.06 2.62 3.19 3.76
Quick ratio 1.13 1.56 2.10 2.64 3.18
Interest coverage ratio 3.87 5.55 7.00 9.48 14.71
Debt equity ratio 2.863 2.080 1.528 1.020 0.542
TOL/TNW 3.02 1.45 0.79 0.43 0.21
DSCR 1.65 1.86 1.90 1.94 1.97
Gross profit Sales Percentage % 29.23 % 28.54 % 28.18 % 27.86 % 27.50 %
Net profit Sales Percentage % 10.84 % 10.56 % 11.10 % 11.57 % 11.90 %
BEP in % of installed capacity % 49.90 % 27.12 % 27.12 % 27.12 % 27.12 %
BEP in sales of Rs 2,620,800.00 1,840,695.65 1,972,173.91 2,103,652.17 2,235,130.43
Return On Capital Employed 0.26 0.34 0.34 0.33 0.33

Project Feasibility graph

Revenue v/s Expense Expense Splitup
 
Revenue
 
Expense
Net profit Sales % Quick ratio

Project Cost

Sl. no Item Amount Rs
1 Utensils *******
2 Chair(400 nos) *******
3 Desk(50 nos) *******
4 Pipe & Tubes(100 nos) *******
5 Sheet(125 nos) *******
6 Clothes(30 bundles) *******
7 Arabic Tent *******
8 Wash baisin *******
9 Table fan(5 nos) *******
10 Roofing Sheet (.35x22) Red *******
11 PPGL DUROOF(.35x24) Red *******
12 Roofing Sheet(.35x22) red 17 nos *******
13 Ridge 8' (Read) *******
14 GI Round Pipe2'(13.5 Kg) *******
15 GP Pipe( 1x 1 18 kg) *******
16 GP Pipe ( 2 x 1 18 kg) *******
17 GP Pipe( 3/4 x 3/4) 18 Kg *******
18 Tea Flask *******
19 Working Capital *******
Total *******

 

Working Capital Computation

Sl. no Item Amount Rs
1 Consumables / stock in hand *******
2 Work in progress *******
3 Finished goods *******
4 Working expense. *******
5 Receivables/Sundry debtors *******
6 Payables *******
7 Total working capital *******
8 Own Contribution *******
9 Working capital loan *******

Annual Sales / Revenue

Sl. no Item Rate Quantity Unit Total Rs
1 Small Works(60 seats) ******* X 96 Number *******
2 Medium works(100 seats) ******* X 96 Number *******
3 Large Works(500 seats) ******* X 24 Number *******
Total *******

Total Yearly Expense

Sl. no Item Amount Rs
1 Rent *******
2 Skilled labor/ Entrepreneur *******
3 Helper (2 ppl) *******
4 Maintenance Charges *******
5 Crew Salary(large works) *******
6 Crew Salary ( Medium Works) *******
7 Crew Salary(Small works) *******
8 Transportaion *******
9 Washing Charges *******
Total *******

Application of Fund

Sl. no Item Subsidy % No. Rate Amount Rs
1 Utensils ******* 1 ******* *******
2 Chair(400 nos) ******* 1 ******* *******
3 Desk(50 nos) ******* 1 ******* *******
4 Pipe & Tubes(100 nos) ******* 1 ******* *******
5 Sheet(125 nos) ******* 1 ******* *******
6 Clothes(30 bundles) ******* 1 ******* *******
7 Arabic Tent ******* 1 ******* *******
8 Wash baisin ******* 1 ******* *******
9 Table fan(5 nos) ******* 1 ******* *******
10 Roofing Sheet (.35x22) Red ******* 1 ******* *******
11 PPGL DUROOF(.35x24) Red ******* 1 ******* *******
12 Roofing Sheet(.35x22) red 17 nos ******* 1 ******* *******
13 Ridge 8' (Read) ******* 1 ******* *******
14 GI Round Pipe2'(13.5 Kg) ******* 1 ******* *******
15 GP Pipe( 1x 1 18 kg) ******* 1 ******* *******
16 GP Pipe ( 2 x 1 18 kg) ******* 1 ******* *******
17 GP Pipe( 3/4 x 3/4) 18 Kg ******* 1 ******* *******
18 Tea Flask ******* 1 ******* *******
Total Investment *******
Total Subsidy *******
Net Investment *******

Means of Finance

Sl. no Item Amount
1 Term Loan *******
2 Working capital Loan *******
3 Total loan *******
4 Term Loan contribution *******
5 Working capital contribution *******

Profitability Statement

Year 1(!*) Year 2 Year 3 Year 4 Year 5
Revenue from operation
Sales ***** ***** ***** ***** *****
Add :
Closing stock 0.00 0.00 0.00 0.00 0.00
Total ***** ***** ***** ***** *****
Less :
Opening stock 0.00 0.00 0.00 0.00 0.00
Stock purchase ***** ***** ***** ***** *****
Salary ***** ***** ***** ***** *****
Repairs and maintenance charges ***** ***** ***** ***** *****
gas ***** ***** ***** ***** *****
ELECTRICITY bill ***** ***** ***** ***** *****
Total ***** ***** ***** ***** *****
Gross profit ***** ***** ***** ***** *****
Less :
Rent ***** ***** ***** ***** *****
Telephone/Postal &internet charge ***** ***** ***** ***** *****
Total ***** 0***** ***** ***** *****
Depreciation ***** ***** ***** ***** *****
Interest on TL ***** ***** ***** ***** *****
Interest on WC ***** ***** ***** ***** *****
Total ***** ***** ***** ***** *****
Profit before tax ***** ***** ***** ***** *****
Income Tax ***** ***** ***** ***** *****
Profit after tax ***** ***** ***** ***** *****

Cash flow statement

Cash Inflow Pre operative period Year 1 Year 2 Year 3 Year 4 Year 5
Capital 0.63 0.00 0.00 0.00 0.00 0.00
Subsidy 0.00 0.00 0.00 0.00 0.00 0.00
Termloan ***** 0.00 0.00 0.00 0.00 0.00
Profit before tax with interest 0.00 ***** ***** ***** ***** *****
Increase in WC loan 0.00 0.00 0.00 0.00 0.00 0.00
Depreciation 0.00 ***** ***** ***** ***** *****
Increase in Current liability 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Inflow ***** ***** ***** ***** ***** *****
Cash Outflow
Fixed Assets ***** ***** ***** ***** ***** *****
Increase in Current asset 0.00 0.00 0.00 0.00 0.00
Interest on TL 0.00 ***** ***** ***** ***** *****
Interest on WC 0.00 0.00 0.00 0.00 0.00 0.00
Income Tax 0.00 ***** ***** ***** ***** *****
Decrease in Term loan ***** ***** ***** ***** *****
Drawing 0.00 0.00 0.00 0.00 0.00 0.00
Total Cash Outflow ***** ***** ***** ***** ***** *****
Opening balance ***** ***** ***** ***** ***** *****
Net Cashflow 0.00 ***** ***** ***** ***** *****
Closing balance 0.00 ***** ***** ***** ***** *****

Balance sheet

Liability Pre operative period Year 1 Year 2 Year 3 Year 4 Year 5
A. Share holders funds
Capital ***** ***** ***** ***** ***** *****
Reserve & Surplus 0.00 ***** ***** ***** ***** *****
B.Non current Liabilities
Termloan ***** ***** ***** ***** ***** *****
C.Current Liabilities
Working capital loan 0.00 0.00 0.00 0.00 0.00 0.00
Account payable 0.00 0.00 0.00 0.00 0.00
Total Liability ***** ***** ***** ***** ***** *****
Asset
A. Non current Assets
Fixed Assets ***** ***** ***** ***** ***** *****
B. Current Assets
Inventory 0.00 0.00 0.00 0.00 0.00 0.00
Trade receivables 0.00 0.00 0.00 0.00 0.00 0.00
Cash and cash equivalence ***** ***** ***** ***** ***** *****
Total Asset ***** ***** ***** ***** ***** *****

Repayment of Term loan

Year Installment Outstanding at the beginning Principal repayment Interest Amount paid Outstanding at the end
1 1 ***** ***** ***** ***** *****
1 2 ***** ***** ***** ***** *****
1 3 ***** ***** ***** ***** *****
1 4 ***** ***** ***** ***** *****
1 5 ***** ***** ***** ***** *****
| | | | | | |
| | | | | | |
5 56 ***** ***** ***** ***** *****
5 57 ***** ***** ***** ***** *****
5 58 ***** ***** ***** ***** *****
5 59 ***** ***** ***** ***** *****
5 60 ***** ***** ***** ***** *****

Debt Service Coverage Ratio

Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Receipts
a).Net Profit 0.00 0.00 0.00 0.00 0.00
b).Depreciation 0.00 0.00 0.00 0.00 0.30
c).Interest on termloan 0.00 0.00 0.00 0.00 0.00
Total 0.00 0.00 0.00 0.00 0.00
Repayments
a).Loan Principal 0.00 0.00 0.00 0.00 0.00
b).Interest on termloan 0.00 0.00 0.00 0.00 0.00
Total 0.00 0.00 0.00 0.00 0.00
DSCR 0.00 0.00 0.00 0.00 0.00

Depreciation

Particulars Rate Year 1 Year 2 Year 3 Year 4 Year 5
Building 0.00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Computers/ Printers /Photocopier/Electronic gadget 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Furniture & fixtures 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Racks & storage/Interior works 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
new item 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
new 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Air-conditioning 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Other investments 00 0.00 0.00 0.00 0.00 0.00
Less Depreciation 0.00 0.00 0.00 0.00 0.00
Written down value 0.00 0.00 0.00 0.00 0.00
Total less depreciation 0.00 0.00 0.00 0.00 0.00
Total written down value 0.00 0.00 0.00 0.00 0.00

Conclusion

The project as a whole describes the scope and viability of the Trading industry and mainly of the financial, technical and its market potential.The project guarantee sufficient fund to repay the loan and also give a good return on capital investment. When analyzing the social- economic impact, this project is able to generate an employment of 5 and above. It will cater the demand of Trading and thus helps the other business entities to increase the production and service which provide service and support to this industry. Thus more cyclic employment and livelihood generation. So in all ways, we can conclude the project is technically and socially viable and commercially sound too.

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