Project report for Digital Press - Flex printing
The project report for flex prining / digital press is as follows. Flex Printing are a form of outdoor advertising. Most banners are now digitally printed on large format inkjet printers which are capable of printing a full color outdoor billboard on a single piece of material. Flex and banner market in India is growing rapidly nowadays. Additionally, the item is the most popular tool for any type of outdoor and as well indoor advertising.We can see a growing demand in almost every city including Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Kolkata.Some of the most potential consumers are regional and national political parties. They use banners in almost every programs and rally. Additionally, companies operating in the several industries use banners for various purposes. Apart from the digital signage, flex is the only instrument for outdoor media advertising. Furthermore, every school, educational institutions, and sports organizations use flex banners in almost every event. Additionally, there is good domestic market also. Nowadays, people use flex banners in the events including birthday parties or social gatherings. Therefore, the flex printing business has the potential market for the new entrepreneurs.
Vinyl banners have many uses and applications. They are most often used to promote a company's logo, a special promotion, event, team or school. Since vinyl is a very flexible as well as portable material you can see vinyl banners just about anywhere. Vinyl banners are commonly seen as billboards, table banners, trade show banners, building banners, street banners, festival banners, as well as stadium flags.
A quality vinyl banner will also use an outside hem to ensure that Grommets are secured properly. Grommets are the nickel holes that enable the banner to be hung on fence posts, walls, or on the side of buildings. In windy conditions, if Grommets are not fastened into the hem of a vinyl banner, these grommet holes will easily tear out of the banner. Banner hem tapes are also used as decorative trim and to prevent delamination and lifting of vinyl hems.
Product / Services & process
The products are:
Printed Flex/ Vinyl
Printed Flex/ Vinyl
Printed BackLid Flex/ Vinyl
Printed Front Lid Flex/ Vinyl
Good quality raw materials purchased from wholesale dealers, and the following processes are carried out to get the final products:
Designing of Printing Matter on Computer
Proof sampling Verification by customer
Drying / Cooling
Packing to make it ready for marketing.
Raw materials / Consumables
The most commonly used material is a heavy weight vinyl technically known as PVC. The weights of the different banner substrates range from as light as 9 ounces to as heavy as 22 ounces per square yard (900gsm), and may be double- or single-sided. Grommets (eyelets) can also be added in order to facilitate hanging of the banner. A high frequency weld, stitching or banner hem tape are also used to fasten the hems neatly, and provide the insertion of grommets / eyelets. Large banners (which can be so large that they cover the side of a building) are usually printed on a special mesh pvc material so that some wind can pass through them.
Plant & Machinery / Equipments
The details of plant and machinery are enlisted in the economics of the project. They include Pulvariser, Seive Vibrator, Roaster, Drier, Vessels etc.The proposed machinery are identified with utmost care from reputed machinery makers.
Name of Machine/ Equipment
Rate (in Rs.)
|Flex / Vinyl Printing Machine||Konika Minolta / Picojet||450000||1||450000|
|Power Backup / Inverter + Battery||Exide ETC||85000||1||85000|
Market potential & Strategy
Market potential is mainly determined by evaluating certain elements and one of the most important one is the market size- as the proposed venture is a Printing Industry the main target business will be Shops, so segmentation based on the demography which include age ,socio economic class and lifestyle is relevant, its clear that there is a huge population of youngsters which can turn to be potential customers for the business, along with that increasing number of industries and business hubs are very promising, so the size of the market seems promising for Flex Printing and Vinyl Printing.
As far as market growth is concerned the market growth is visible, per capita spending of people is more especially due to increasing income of vast middle class , business generating revenue and NRI money, so the spending pattern and style of people are important for a business like Print Industry, so due to lifestyle changes and increase in income, people are spending more on Advertisement, which make the market a growing one along with the positive changes happening in film industry in the form of increase in the number of Business. Analysing the competition is another element , as the proposed enterpreneur is already an experienced Printer, the image and goodwill he created throughout these years through his good works will sure help to compact with the existing competition, a good name in the Print industry as an established designer will not only help in developing new clients in the Print industry but also will give a USP.
As far as Service offered is concerned - quality with novelty will be monitored thoroughly, the satisfied customers will be the main brand ambassador for the business like Print Industry, the word of mouth publicity plays a very important role in the success of a business like this, so each and every customer will be given important, and giving service and product as per their demand and delivering the service on time at right quality in novelty will be the strategy to follow, along with that as far as movie poster designing is concerned new innovative and new way of thinking of designing posters will be implemented as per demand of the clients, along with that planning to position this Press as a professional for advertising work hub also is on the plan. so when evaluating all these aspects its very visible that a huge market potential exists and by giving quality and innovative works will help to withstand competition and for new customer acquisition.