Project report for dhobeeghar shop

Introduction

Laundry market’s size in India is estimated at a billion dollars in the organized sector and in the unorganized sector at a whopping 30 billion dollars Time poverty of busy working classes and rising disposable income are factors prompting urban Indians to opt for the laundry services. The days when laundry was considered to be “unorganized” have been put in the past. Nowadays, India sees rapid growth in the organised laundry sector in various parts. Since the lifestyle of people is changing, they are looking for options other than their local dhobis for their clothes. Previously, dry cleaning was restricted to only to the people belonging to the upper echelon of the society. But now a days even the average middle-class family also needs dry cleaning and machine wash services for their garments. Opening a new laundry with all the proper equipment and facilities will set you back by a minimum of 10 lacs. With the initial investment and subsequent revenue generation, you will reach the break-even point after one and a half years. Since the laundry business in India is so much in demand, you can expect to have a profit percentage of 40%-100% reaching the break-even point. Hence, this is one sector where a minimal investment can give you the maximum benefits in the shortest amount of time. With very small space for differentiation, players are resorting to discounts and price cuts. To attract customers, some are giving a free credits and some are offering free first wash.


Product / Services & process

The laundry is planning to offer the dry cleaning service to people over the town. This firm stands for quality and commitment to the customers. The firm is working on the principles of quality management and time bound delivery to the customers. The firm is positioned itself as a quality service provider with affordable pricing. The main focus of the firm is the hotels, middle class working group etc.


Market potential & Strategy

Since opening a laundry business in India does not take much training or prior experience in the field, venturing into it is not a difficult task. However, with so many new laundries making their way into the market, the important thing is to uphold your position in the business. Even though customers are easily available and the market is a lucrative one, even a single mistake can cost you your customer to the competition. Also one of the potential areas of problem for your laundry can be covering delivery charges. Often due to a large distance, delivering the laundered clothes to the customers can become a liability and eat into your profit margin. So it is best to make smart choices while investing in the laundry business.Having a target clientele can make it much easier for you to determine the area you want to expand your business to. Hiring a mode of transport for delivering the clothes can cut back on your expenditure by quite a margin. And most importantly, leaving no stone unturned in delivering top-notch service is the key to keep your laundry’s name in everyone’s radar.With very small space for differentiation, players are resorting to discounts and price cuts. To attract customers, some are giving a free credits and some are offering free first wash.With very small space for differentiation, players are resorting to discounts and price cuts. To attract customers, some are giving a free credits and some are offering free first wash.Laundry market’s size in India is estimated at a billion dollars in the organized sector and in the unorganized sector at a whopping 30 billion dollars Time poverty of busy working classes and rising disposable income are factors prompting urban Indians to opt for the laundry services. The days when laundry was considered to be “unorganized” have been put in the past. Nowadays, India sees rapid growth in the organised laundry sector in various parts. Since the lifestyle of people is changing, they are looking for options other than their local dhobis for their clothes. Previously, dry cleaning was restricted to only to the people belonging to the upper echelon of the society. But now a days even the average middle-class family also needs dry cleaning and machine wash services for their garments. Opening a new laundry with all the proper equipment and facilities will set you back by a minimum of 10 lakhs.

The firm positioned itself as a quality oriented company which offers affordable cost to customers. The main mode of marketing is through news paper inserts, local advertisements in residence association and local channels. The firm also offers quality challenge contents in socialmedia , so that the branding will reach to working class youth.


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