Project report for body building


When we look back on the evolution of the fitness industry in India, it is fascinating to see how the demand for fitness products and services has grown by leaps and bounds over the last decade. The inflection point that the sector is currently at, points towardsa lot of positive developments in the future. The advent of technology and the democratisation of information has been one of the many crucial factors that have led to the surge in consumers taking greater interest in fitness and actively seeking products and services to help them remain fit.Most products and services in the market ...

Scope of the project

India is a story of a growing middle class. With millions joining the workforce every year competing to sustain their careers, there is a compromise made unknowingly. Increasing physical inactivity, bad diets and falling health which gets ignored in order to survive the rigour of the work life.  Frenetic work schedules, extensive travel, awry sleep patterns and diets bursting with trans fats have only made us more prone to serious health disorders than ever before. The lifestyle diseases are becoming endemic to our society and almost always, the solution begins with getting off your couch and ...

Market potential & Strategy

At the end of FY2018, revenues in the Indian fitness market amounted to USD 908million. Further growth in the segment, expected at a CAGR of 9.3?tween 2018 and 2022, is expected to take the total market value to a whopping USD 1,296 million in 2022. Organised players, global companies, and home-grown start-ups in the fitness segment are affecting greater consolidation in the market, and giving rise to newer business models and revenue streams. The unique combination of digitisation and fitness is allowing Indian consumers today to enjoy easier access to convenient tech-driven services and ...

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