Project report for Advertising agency

Introduction

Project report for Advertising agency is as follows.

As advertising has moved on from television and newspaper columns to the web and social media, the digital wave has had its share of patrons and critics. However, for out-of-home advertising solutions, these digital trends have ushered in a new set of tools that help companies offer more personalised products to customers.Irrespective of differences between markets, clientele, or age-groups, most OOH solutions earlier featured a one-size-fits-all solution. Cut to the present, outdoor advertising calls for a more targeted, data-driven, responsive, and personalised approach. Advertising expenditure in the outdoor media market, such as billboards and transit advertising, is set to soar this year, clocking 15 per cent growth year on year. Since it cannot be skipped by consumers or blocked in outdoor environments, the out-of-home (OOH) medium has remained the core channel to reach mass urban audiences. Mobile Van advertising is carried out by fixing an illuminated billboard, displaying the advertisement on a truck which moves around the city and can be parked at targeted places. An extremely effective mode of advertising due to mobility, illumination and the ability to conveniently shift the locations as per the client's requirement.

The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors. According to the report, the market is further expected to reach a value of INR 1102 Billion by 2023.

 


Product / Services & process

he proposed solution is a Van based advertisement , where the moving van will have large advertisements in its two side . The Advertisement can be anything like a video, a still image  a music accompanied image etc. This form of advertisement attracts the attention of the user and as it iis moving it can cover a large area of customer base which would be beneficial to the advertiers. The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base.


Market potential & Strategy

The Indian advertising industry is expected to touch Rs 776 billion, driven by smartphone penetration and subsequent spends on digital advertising, according to an industry report.The advertising industry is currently estimated to be Rs 559 billion and expected to grow at a compound annual growth rate (CAGR) of 32 per cent to reach Rs 189 billion by 2020,The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors.

 

 


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