Project report for Ad agency


Introduction

Project report for Advertising agency is as follows.As advertising has moved on from television and newspaper columns to the web and social media, the digital wave has had its share of patrons and critics. However, for out-of-home advertising solutions, these digital trends have ushered in a new set of tools that help companies offer more personalised products to customers.Irrespective of differences between markets, clientele, or age-groups, most OOH solutions earlier featured a one-size-fits-all solution. Cut to the present, outdoor advertising calls for a more targeted, data-driven, ...


Product / Services & process

he proposed solution is a Van based advertisement , where the moving van will have large advertisements in its two side . The Advertisement can be anything like a video, a still image  a music accompanied image etc. This form of advertisement attracts the attention of the user and as it iis moving it can cover a large area of customer base which would be beneficial to the advertiers. The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their ...


Market potential & Strategy

The Indian advertising industry is expected to touch Rs 776 billion, driven by smartphone penetration and subsequent spends on digital advertising, according to an industry report.The advertising industry is currently estimated to be Rs 559 billion and expected to grow at a compound annual growth rate (CAGR) of 32 per cent to reach Rs 189 billion by 2020,The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the ...


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